Hyderabad: Telugu GEC Zee Telugu announced the launch of new fiction show ‘Prema Entha Madhuram’. The brand-new prime time offering ‘Prema Entha Madhuram’ brings viewers an unconventional romance that transcends the barriers of age, life stages and background. Produced by South Indian Screens, Prema Entha Madhuram will premiere on 10th February at 9 PM, every Monday to Friday, only on Zee Telugu and Zee Telugu HD.
The business-romantic drama boasts of a stellar star-cast including the popular actors Venkat Sriram as Arya Vardhan and Varsha HK as Anu. Set against the backdrop of Hyderabad, Prema Entha Madhuram chronicles the unique journey of Arya Vardhan and Anu, two strikingly different individuals hailing from diverse backgrounds fall in love irrespective of their substantial age difference. As their contrasting universes collide, will Arya Vardhan and Anu stand up against taboos and prejudice as they face the eternal question – ‘What will society say?’ Will the two muster the courage to admit their love?
For the first time in the Telugu television industry, Zee Telugu’s Prema Entha Madhuram title track caller tune is out for subscription on Airtel, Vodafone, Idea, and BSNL on popular demand by the ardent audience. This popular tune will also be released on OTT platforms soon.
Actor Mahesh Babu joined hands with Zee Telugu for a unique concept video which already garnered much accolades from the fans of Prince and ardent viewers of the channel. The charming star shot with the cast of the show along with the famed Anchor Pradeep Machiraju.
Watch ‘Prema Entha Madhuram’ every Monday to Friday, at 9:00 PM from 10th February only on Zee Telugu and Zee Telugu HD.