India: ZEE5, a video streaming platform, launches “ZEE5 TV Dekha Kya” campaign to promote AVOD content on Smart TVs. The campaign emphasizes ZEE5’s commitment to educating users about watching their favorite TV shows conveniently on ZEE5TV Apna TV.
The TVC humorously tackles missing TV shows due to fixed schedules. Promos show a frustrated mother missing her show. Her child introduces ZEE5 on a connected TV, explaining how it offers diverse content anytime, anywhere, moving beyond traditional TV constraints.
Speaking about the campaign,Manish Kalra, Chief Business Officer for ZEE5 India stated, “We aim to connect with our audience in innovative ways to reinforce ZEE5’s AVOD identity through ‘ZEE5 TV, Apna TV’. The ‘ZEE5 TVDekha Kya’ campaign reflects our dedication to offering a seamless and enjoyable entertainment experienceto our audiences at their convenience.With the rise of connected devices, this TVCgives viewers the flexibility to enjoy their favouritecontent directly on their smart TVs, anytime, leading to an on-demand,high-qualityviewing experience.”
The campaign will be available in Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam to reach a broader audience, allowing viewers from various regions in India to enjoy ZEE5’s content library in their preferred languages.
Watch the ads here:
