Mumbai: ZEE5, India’s Entertainment Super-app today announced the launch of ‘ZEE5 Club’, a unique proposition for every Indian @ ₹365/year. This is in line with its commitment to democratize access to bespoke content for diverse Indian audiences across genres, languages, and a spectrum of devices.
ZEE5 Club, a complete OTT television entertainment pack is set to delight the consumers with exclusive access to most popular shows before telecasts on TV, apart from select ZEE5 and Alt Balaji shows, – 1000+ blockbuster movies, ZEE Zindagi shows and over 90+ Live TV channels. With ZEE5 Club, subscribers will be able to enjoy-engaging entertainment content without any intrusive ads and across devices.
Speaking about this new offering, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said, “We are a customer-obsessed OTT platform and the launch of ZEE5 Club is a result of the feedback we received from our consumers. Furthermore, democratizing access for all Indians to their favorite entertainment content, at a value price, was brewing as an idea for the longest time. With a strong consumer value proposition, ZEE5 Club will help us to board every Indian and provide them with a hyper-personalized and a seamless content viewing experience all at ₹365/year.”
The launch of the ZEE5 Club would enable millions of Indians to sample their favorite TV shows and OTT exclusives at their convenience at an affordable price. The Club Pack has been created keeping in mind the platform’s diverse user behavior, regional preferences, and viewership patterns.
Some of Zee’s popular TV shows like Kumum Bhagya and Kundali Bhagya in Hindi, Sembaruthi in Tamil, Jothe Jotheyaliin Kannada, and Mazya Navryachi Bayko in Marathi and many more would be now available on ZEE5 Club before telecast on Television, making anytime a new prime time for consumers to catch up on their favorite shows.