Media agency Zenith has been appointed by camera maker Nikon to handle the company’s digital media mandate across Asia Pacific.
Zenith has been appointed to take over Nikon’s regional media buys, and will be responsible for centralized digital media planning & buying across the region. This appointment came a year after Zenith won the media planning & buying account for Singapore market.
The agency was appointed on the basis of its digital capabilities and strong regional understanding.
Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore, said: “Zenith has shown great passion for the Nikon business and we are excited to see a holistic solution across performance, social and content from Zenith.”
“We are thrilled that Nikon has decided to extend its partnership with Zenith beyond the Singapore market. It is a great opportunity to demonstrate our strong integrated Digital solutions and deliver higher ROI for Nikon’s investments across the region. Nikon is a glowing testament to Zenith’s vision of being a strategic partner to all our clients.” Helen Lee, Managing Director, Zenith Singapore.