Mumbai: Independent global digital solutions firm, Zirca Digital Solutions, has won two key awards at Tech Trailblazers for 2018. Neena Dasgupta, CEO and Director, Zirca Digital Solutions, was named Female CxO Trailblazer of the year. Neena Dasgupta is the first woman CxO from India to win this award, chosen from a distinguished group of nominees representing major global organizations.
Zirca’s pioneering audience profiling content intelligence solution, ContentiQ, meanwhile, bagged the Big Data Trailblazers award. ContentiQ, a Zirca flagship offering, leverages the company’s proprietary content intelligence to reveal unique insights about target audiences and equips marketers with deeper insights into audience archetypes. The tool provides media planners and advertisers with content categories, types and format preferences based on these archetypes.
Tech Trailblazers – focused on enterprise technology start-ups from areas such as artificial intelligence, big data, networking, storage and virtualisation – recognises technological, commercial innovation and entrepreneurial excellence.
Commenting on the win, Dasgupta said, “I am deeply honoured. Both these wins were in the global space; the other contenders based in markets such as the UK and the US. This recognition for ContentiQ coming close on the heels of its recent launch in the market is a testament to its unique value proposition and the promise it holds as a content intelligence solution for marketers. We are grateful to the Tech Trailblazers jury and these wins further strengthen our commitment to delivering excellence in digital advertising and content solutions to our clients.”