Mumbai: Zirca Digital Solutions Pvt. Ltd., the independent Digital Media and Brand Solutions’ Company has announced its expansion into Southeast Asia and North Asia.
Zirca’s goal is to provide a full spectrum of services designed to help its clients achieve digital excellence via custom advertising, content and rich media solutions. Subsequently, they have set up a full-service content agency comprising of editors, content writers, graphic designers and client servicing personnel to deliver content strategies customized for brands. They have also partnered with several technology platforms to deliver a comprehensive suite of Programmatic Advertising and Rich Media services. To further strengthen their services to their clients a major tech acquisition is on the cards as well.
Having worked closely with some of the most esteemed publishers and platforms from Microsoft Advertising to The Economist, Outbrain and several more, the company has over the years gained exceptional expertise in the digital media space. Zirca is leveraging this experience to bring its services to clients across the globe. They have set up an office in Singapore in order to be able to cater to their clientele in Southeast Asia and North Asia. The company aims to create a strong international presence and with this in view, it plans to set shop in the Middle East and in Europe during its next expansion phase.
In order to strengthen its services in the new markets, ZIRCA has appointed Sukesh Singh as Consultant – Sales and Business Development who will be based out of Singapore. Sukesh who has acquired extensive experience in Sales, Business Development and Partner Management during his previous stints at Phunware Inc. and BBC Worldwide, will provide considerable advantage to ZIRCA’s extensive partner and client base in the region. He will be actively involved in building local teams for these markets. Some key personnel from the India team will also be given the opportunity to international exposure.
“The business environment certainly won’t be identical to that in India. However, the fact that Southeast Asia and North Asia are more developed markets, works in our favour. Establishing our business here will be less of a challenge as compared to what it would be for a similar company looking to expand into India. Our expertise in Digital Media Sales & Operations brought from the years of experience in the Indian market combined with the localized knowledge that Sukesh brings in will enable us to systemize the expansion process and provide a suite of services that are specific to this region,” cited Neena Dasgupta, CEO & Director, ZIRCA Digital Solutions Pvt. Ltd.
“Geographic expansion is a clear & powerful way to drive growth. Our clients need a global service and a global perspective. Asia is diverse. A ‘one size fits all’ approach to asset monetization does not work – we recognise this and hence plan to have offices setup across locations in order to be more in sync with these market differences. We are looking to build a strong team focused solely on our international expansion,” added Karan Kumar Gupta, Managing Director, ZIRCA Digital Solutions Pvt. Ltd.
The company recently updated its brand identity. The new brand identity and logo convey the energy and the vigour with which they aim to address the new markets and new opportunities.