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Home Featured

Zivame emphasises how right fit empowers woman to feel her confident best

by MN4U Bureau
February 10, 2023
in Featured, Campaigns
Reading Time: 1 min read
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Zivame emphasises how right fit empowers woman to feel her confident best
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Zivame, an intimate wear brand, has unveiled its latest brand campaign, #WearYourConfidence, which aims to inspire women to embrace their confidence. The campaign emphasises that having confidence is crucial in all aspects of life and that the right intimate wear designed for a woman’s body can give her the confidence she needs to tackle any challenge.

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The campaign features women from different walks of life, showing how the right intimate wear can give them the confidence to take on the day. This includes a teenager facing a busy school day, a mature woman taking on new fitness goals, a new mother adjusting to her new role, and a group of young women having fun. The campaign emphasises that the right fit on the inside leads to confidence on the outside, and it celebrates inclusiveness, highlighting the fact that everyone needs a boost of confidence to overcome life’s challenges.

Lavanya Pachisia
Lavanya Pachisia

Lavanya Pachisia, COO of Zivame, said “Our campaign celebrates every Indian women and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward”.

Sonal Chhajerh
Sonal Chhajerh

Sonal Chhajerh, Group Executive Creative Director, Leo Burnett, Mumbai, said, “The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need”.

Watch the film here:

Film Credits:

  • Creative Agency: Leo Burnett
  • Production House: Prodigious Films
  • Director: Jessica Sadna
Tags: Lavanya PachisiaLeo BurnettSonal ChhajerhZivame

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