Zivame, an intimate wear brand, has unveiled its latest brand campaign, #WearYourConfidence, which aims to inspire women to embrace their confidence. The campaign emphasises that having confidence is crucial in all aspects of life and that the right intimate wear designed for a woman’s body can give her the confidence she needs to tackle any challenge.
The campaign features women from different walks of life, showing how the right intimate wear can give them the confidence to take on the day. This includes a teenager facing a busy school day, a mature woman taking on new fitness goals, a new mother adjusting to her new role, and a group of young women having fun. The campaign emphasises that the right fit on the inside leads to confidence on the outside, and it celebrates inclusiveness, highlighting the fact that everyone needs a boost of confidence to overcome life’s challenges.
Lavanya Pachisia, COO of Zivame, said “Our campaign celebrates every Indian women and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward”.
Sonal Chhajerh, Group Executive Creative Director, Leo Burnett, Mumbai, said, “The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need”.
Watch the film here:
- Creative Agency: Leo Burnett
- Production House: Prodigious Films
- Director: Jessica Sadna