Mumbai: ZOFF Foods (Zone of Fresh Food) has unveiled a new digital ad campaign featuring Bollywood actor and fitness icon Shilpa Shetty. The campaign, titled ‘Khadey Masale Matlab ZOFF,’ emphasizes the brand’s dedication to delivering authentic and vibrant whole spices that bring unmatched taste and freshness to Indian kitchens.
The campaign is built around the rich heritage of Indian spices, creatively showcasing their flavors and vitality through four engaging ad variations. With Shilpa Shetty as the face of the campaign, ZOFF is redefining the whole spice category by promoting health, innovation, and authenticity in every household.
Akash Agrawal, Co-founder of ZOFF Foods, shared his enthusiasm for the campaign, saying, “At ZOFF Foods, we are committed to offering our consumers the freshest, highest-quality whole spices that elevate the flavor and health of every meal. Collaborating with Shilpa Shetty, who perfectly embodies health, authenticity, and vitality, brings our vision to life. Together, we aim to inspire consumers to embrace a flavorful and healthy way of living.”
Shilpa Shetty, the campaign’s brand ambassador, echoed the sentiment, , “I always look for brands that align with my values of health, quality, innovation, and authenticity. What truly drew me to ZOFF Foods was their cutting-edge grinding technology, which preserves the true flavor of the whole spices and keeps them fresh for longer durations and packaged in a modern, convenient Ziploc pouch. Being the face of this exciting campaign is an absolute honor, and I’m thrilled to be part of a brand that’s continuously innovating at every step. I am excited about this partnership and look forward to see ZOFF Foods’ products in every Indian household.”
This campaign underscores ZOFF’s mission to revolutionize the spice market with innovation and quality. It will run across digital platforms, delivering its flavorful message to millions of consumers nationwide.
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