Mumbai: Bollywood channel Zoom is set to launch ‘Zumba® Dance Fitness Party’ – India’s first Dance Fitness Reality Show with Six celebrities along with International Master trainer of Indian Origin – Sucheta Pal to showcase six foot-tapping themes. The show airs every Saturday at 08:30 pm only on Zoom.
Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.
Sucheta Pal said, “Perfect for everybody and everybody, each Zumba® workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”
The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.
Focusing on India as its newest market, Alberto Pearlman, Co-Founder and CEO, Zumba Fitness, LLC said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba® can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”
Commenting on the show, Rohit Tugnait, National Revenue Head – Zoom (Ad sales & Branded Content) added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”
