The account will be operated out of the agency’s Chennai office
Chennai : 404DM has won the digital creative mandate for Wildcraft India. The digital marketing firm will be developing all the creatives across various platforms for Wildcraft.
“It’s pretty ecstatic to have won the digital mandate for the largest brand in the Indian travel space. Over the course of the next year, our goal is to help Wildcraft smoothly transition from a hardcore trekking and travel brand to an urban lifestyle backpacking brand. With having gained expertise in each of the online platforms, we plan on adopting a marketing strategy that is very specific to Facebook, Instagram and Twitter with performance marketing, community building and branding. Leveraging the growth of Influencer Marketing in India, our aim is to utilize influencers in two ways: to create content and to build a strong desire for travel”, said Ashika Austin, General Manager – Sales Support, 404DM.
“We found that 404DM is a new age agency which resonates with the expectations of our target audience naturally and look forward to working with them in the social media space with contemporary programs”, said Pawandip Singh, Chief Marketing Officer, Wildcraft.
404DM is a dynamic digital startup, that already has big names on its clients’ roster, such as Myntra and Indian Music Experience, among others.