Tuesday, May 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Analysis

69% of Indian Consumers are Frustrated with Navigating Content on Streaming Video Services: Accenture Report

by MN4U Bureau
January 27, 2022
in Analysis, Featured
Reading Time: 3 mins read
A A
Greater Access to Emerging Technologies to Foster Next Era in Creativity, Community and Data Privacy: Report
Share Share ShareShare

New Delhi: Nearly seven-in-ten subscribers to multiple streaming services in India expressed frustration with their viewing experiences, according to a new report from Accenture (NYSE: ACN), and 46% of those surveyed indicate they spend more than six minutes searching for something to watch.

The “Streaming’s Next Act: Aggregators to play a starring role in making consumers happier” report surveyed 6,000 consumers globally to understand their preferences, beliefs, and behaviors on their video content streaming experiences. In addition to the challenge of finding something to watch, consumers in India also think more than 60% of the content they are paying for is not relevant to them. Furthermore, 81% of those surveyed in India say they wish their profile from one service could easily be shared with another service that may offer them better, more personalized content.

Saurabh Kumar Sahu
Saurabh Kumar Sahu

Saurabh Kumar Sahu, managing director and lead for Communications, Media and Technology practice, Accenture in India said, “As the video streaming segment has matured, consumers are increasingly finding the experience to be complicated, expensive, and hard to use. Evolving consumer preferences and tough economics will create challenges for video streaming platforms. To win in this competitive space, the ecosystem needs a major reset, in addition to providing consumers greater control over their viewing experience.”

Accenture’s research also indicates that while consumers care more about the content delivered by streaming services, they find the navigation experience with the growing number of services to be increasingly frustrating. Content aggregators can address this concern by unifying access across streaming services through application software, services, and data-sharing agreements. Aggregators can also foster flexibility and personalization for viewers by serving as a single platform with curated content that enables them to select exactly what they want to watch.

Neeraj Sharma
Neeraj Sharma

“Till now, most Indian OTT platforms have tried to differentiate through content and the majority of their investments have gone into flagship titles. With changing viewing patterns, this needs to change and factor in scenarios like shared viewing. For the next phase of growth, these platforms need to focus on improving consumer experience and product features,” said Neeraj Sharma, managing director – Communications, Media and Technology, Accenture in India.

The report also offers the following considerations for companies in the streaming entertainment ecosystem, from video, music, and podcasts to gaming, so they can start on a journey of deeper consumer relationships:

  • Consider your play in the aggregated world. Determine if you want to be an integrator or the integrated, so you can either shape distribution deals to entice subscription video on demand (SVOD) and advertising-based video on demand (AVOD) services to participate or partner with the entities vying to be the preferred integrator.
  • Start planning for a distributed data model. Invest in data privacy and make that commitment known to your consumers, so they are confident sharing data that is critical for integration and personalization services.
  • Be ready to stretch. Think beyond SVOD and AVOD services to consider music services, podcast and e-book services, video games, home security, food delivery services, and more.
  • Engage in experimentation. Players with data-driven experimentation at the core of how they operate will be far more ready and nimble to adapt to changing consumer preferences.

For additional insights and findings on “Streaming’s Next Act” click here.

Tags: AccentureNeeraj SharmaSaurabh Kumar Sahu

RECENT POSTS

Zee Telugu unveils new brand identity
Featured

Zee Telugu unveils new brand identity

May 30, 2023
0

Zee Telugu, the general entertainment channel in Andhra Pradesh and Telangana, refreshes its brand identity. The new identity was unveiled...

Read more
GroupM and MMA launch Modern Marketers Guide for Transforming Marketeers
Advertising

GroupM and MMA launch modern marketers guide ‘Transform to Thrive’

May 30, 2023
0

GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry...

Read more
Prime Video collaborates with KC Global Media to bring Animax + GEM to India
Featured

Prime Video collaborates with KC Global Media to bring Animax + GEM to India

May 30, 2023
0

KC Global Media, an Asian entertainment network, and Prime Video announced the launch of Japanese entertainment pack, Animax + GEM...

Read more
KwikFix Auto appoints Kodo Studio as Creative AOR
Advertising

KwikFix Auto appoints Kodo Studio as Creative AOR

May 30, 2023
0

KwikFix Auto, a Mumbai-based automotive aggregator, has appointed Kodo Studio as its creative agency on record. The collaboration brings Sreejith...

Read more
McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards
Advertising

McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards

May 30, 2023
0

At the D&AD Awards ceremony held on 24th & 25th May, McCann Worldgroup India won a Graphite & Wood Pencil....

Read more
ASCI
Advertising

ASCI calls for gender-neutral education ads, condemns labelling low scorers as failures

May 30, 2023
0

The Advertising Standards Council of India (ASCI) updated its guidelines for advertising educational institutions, programmes, and platforms after rigorous rounds...

Read more

LATEST NEWS

GroupM and MMA launch Modern Marketers Guide for Transforming Marketeers

GroupM and MMA launch modern marketers guide ‘Transform to Thrive’

May 30, 2023
Prime Video collaborates with KC Global Media to bring Animax + GEM to India

Prime Video collaborates with KC Global Media to bring Animax + GEM to India

May 30, 2023

ANALYSIS

IPL 2023: JioCinema surpasses Hotstar in multiple performance metrics - Bobble AI Report
Analysis

JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report

May 29, 2023
0

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

PEOPLE

Tilt Brand Solutions elevates Adarsh Atal to Chief Creative Officer
Advertising

Tilt Brand Solutions elevates Adarsh Atal to Chief Creative Officer

May 30, 2023
0

Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, and a part of Quotient Ventures, announced the elevation of Adarsh...

PepsiCo elevates Tarun Phogat

PepsiCo elevates Tarun Phogat

May 30, 2023

MARKETING

PepsiCo elevates Tarun Phogat
Featured

PepsiCo elevates Tarun Phogat

May 30, 2023
0

Tarun Phogat announced on LinkedIn that he has been elevated to the position of Chief Marketing Officer, India & South...

Subscribe to Newsletters

ADVERTISING

KwikFix Auto appoints Kodo Studio as Creative AOR
Advertising

KwikFix Auto appoints Kodo Studio as Creative AOR

May 30, 2023
0

KwikFix Auto, a Mumbai-based automotive aggregator, has appointed Kodo Studio as its creative agency on record. The collaboration brings Sreejith...

McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards

McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards

May 30, 2023
ASCI

ASCI calls for gender-neutral education ads, condemns labelling low scorers as failures

May 30, 2023

PRINT

Sportstar
Events

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
0

Sportstar, the multisport magazine from The Hindu Group, unveiled its redesigned edition during an exclusive event held on Sunday. The...

Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023
FICCI Frames 2023: Around 40 pc of print media revenue should come from subscription – Shashi Sinha

FICCI Frames 2023: Around 40 pc of print media revenue should come from subscription – Shashi Sinha

May 5, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.