• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, May 19, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

69% of Indian Consumers are Frustrated with Navigating Content on Streaming Video Services: Accenture Report

by Editorial
January 27, 2022
in Featured, Market Analysis
3 min read
69% of Indian Consumers are Frustrated with Navigating Content on Streaming Video Services, According to Accenture Report
Share Share ShareShare

New Delhi: Nearly seven-in-ten subscribers to multiple streaming services in India expressed frustration with their viewing experiences, according to a new report from Accenture (NYSE: ACN), and 46% of those surveyed indicate they spend more than six minutes searching for something to watch.

The “Streaming’s Next Act: Aggregators to play a starring role in making consumers happier” report surveyed 6,000 consumers globally to understand their preferences, beliefs, and behaviors on their video content streaming experiences. In addition to the challenge of finding something to watch, consumers in India also think more than 60% of the content they are paying for is not relevant to them. Furthermore, 81% of those surveyed in India say they wish their profile from one service could easily be shared with another service that may offer them better, more personalized content.

Saurabh Kumar Sahu
Saurabh Kumar Sahu

Saurabh Kumar Sahu, managing director and lead for Communications, Media and Technology practice, Accenture in India said, “As the video streaming segment has matured, consumers are increasingly finding the experience to be complicated, expensive, and hard to use. Evolving consumer preferences and tough economics will create challenges for video streaming platforms. To win in this competitive space, the ecosystem needs a major reset, in addition to providing consumers greater control over their viewing experience.”

Accenture’s research also indicates that while consumers care more about the content delivered by streaming services, they find the navigation experience with the growing number of services to be increasingly frustrating. Content aggregators can address this concern by unifying access across streaming services through application software, services, and data-sharing agreements. Aggregators can also foster flexibility and personalization for viewers by serving as a single platform with curated content that enables them to select exactly what they want to watch.

Neeraj Sharma
Neeraj Sharma

“Till now, most Indian OTT platforms have tried to differentiate through content and the majority of their investments have gone into flagship titles. With changing viewing patterns, this needs to change and factor in scenarios like shared viewing. For the next phase of growth, these platforms need to focus on improving consumer experience and product features,” said Neeraj Sharma, managing director – Communications, Media and Technology, Accenture in India.

The report also offers the following considerations for companies in the streaming entertainment ecosystem, from video, music, and podcasts to gaming, so they can start on a journey of deeper consumer relationships:

  • Consider your play in the aggregated world. Determine if you want to be an integrator or the integrated, so you can either shape distribution deals to entice subscription video on demand (SVOD) and advertising-based video on demand (AVOD) services to participate or partner with the entities vying to be the preferred integrator.
  • Start planning for a distributed data model. Invest in data privacy and make that commitment known to your consumers, so they are confident sharing data that is critical for integration and personalization services.
  • Be ready to stretch. Think beyond SVOD and AVOD services to consider music services, podcast and e-book services, video games, home security, food delivery services, and more.
  • Engage in experimentation. Players with data-driven experimentation at the core of how they operate will be far more ready and nimble to adapt to changing consumer preferences.

For additional insights and findings on “Streaming’s Next Act” click here.

Tags: AccentureNeeraj SharmaSaurabh Kumar Sahu

Related Posts

Optiminastic Media forays into the entertainment industry with 4Dots Production
Featured

Optiminastic Media forays into the entertainment industry with 4Dots Production

by Editorial
May 19, 2022
0

Mumbai: Digital marketing agency with expertise across performance, content and influencer marketing Optiminastic Media continues to stay focused on growing...

Read more
Motion Content Group & Film Critics Guild celebrates talent at the 4th edition of Critics’ Choice Awards
Advertising

Motion Content Group & Film Critics Guild celebrates talent at the 4th edition of Critics’ Choice Awards

by Editorial
May 19, 2022
0

Mumbai: Motion Content Group, GroupM’s content investment, production and distribution business in Collaboration with Film Critics Guild and Vistas Media Capital announces their list of...

Read more
Swiggy acquires Times Internet’s Dineout

Swiggy’s Dineout Deal: A win-win for both the brands and the customers

May 18, 2022
Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

May 17, 2022
Why are traditional SVOD platforms now going AVOD?

Why are traditional SVOD platforms now going AVOD?

May 17, 2022
TAM Sports New Logo

146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report

May 17, 2022
How influencers across all categories are slowly becoming brands?

How influencers across all categories are slowly becoming brands?

May 16, 2022
We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

May 16, 2022

Subscribe to Newsletters

Trending

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants
Featured

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

by Editorial
May 17, 2022
0

Hyderabad: Zee Telugu has invited viewers to vote for their favourite ex-Sa Re Ga Ma Pa – The Singing Superstar...

D2C Beauty & Wellness brand WOW Skin Science raises primary growth capital from GIC

D2C Beauty & Wellness brand WOW Skin Science raises primary growth capital from GIC

May 18, 2022
Ganesan Munuswamy joins Bharat Media Group as Buying Head - South

Ganesan Munuswamy joins Bharat Media Group as Buying Head – South

May 17, 2022
Greaves Cotton appoints Arup Basu as Deputy MD; names Sanjay Behl as CEO & ED of Greaves Electric Mobility

Greaves Cotton appoints Arup Basu as Deputy MD; names Sanjay Behl as CEO & ED of Greaves Electric Mobility

May 18, 2022
Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

May 19, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.