7UP has unveiled an all new TVC to mark PepsiCo India’s recent partnership announcement with Bharti Airtel. With this offer, consumers now have the chance to get discount on Airtel thanks App and get prepaid recharge worth INR 10 to INR 20 on every purchase of 7UP PET bottles.
The fun new TVC features the quirky, curly haired mascot Fido Dido to announce the latest offering.
Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “The refreshing offering in partnership with Airtel is a great match that will further compliment the experience of our consumers this festive season. The intent is to ensure more value and refreshment through this offer which will further make their celebrations more special.”
This offer is valid on the purchase of 7UP PET bottles ranging across 250ml, 500ml, 600ml, 750ml, 1.25L and 2.25L. The brand stated that the partnership will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media.