Friday, December 8, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign #LilThingsMatter

by MN4U Bureau
December 7, 2015
in Advertising, Featured
Reading Time: 4 mins read
A A

Share Share ShareShare

Mumbai: Recent months have seen the smartphone category in India throw up healthy growth numbers that’s bolstered the fortunes of many. Especially mobile and ancillary players like content providers, app developers, mobile accessory partners etc who have their hands full in ensuring they deliver what’s expected out of them. Like popular mobile accessories player Stuffcool, that’s been scripting a noteworthy success story in India. 

To further drive its message as being the leader in the space, Stuffcool has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group as its digital partner. LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India.

Commenting on the appointment, Hemang Budhdeo – Director, Nissan Enterprises Ltd said: “The smartphone market in India is witnessing an unwavering growth which obviously spells more opportunities for us. We are glad to have LinTeractive partner us at this exciting phase as we look to expand our territories and further build up our customer base in India. We look forward to striking a meaningful relationship with the team and hope to chart out new frontiers in our quest of being the best in the space.”

Part of Nissan Enterprises Limited, Stuffcool caters to those looking to source essential gear like mobile cases, screen protectors, cables, chargers, selfie-sticks and other enhancements for their smartphones. The firm is known to have cultivated the branded accessories market in India and pave the pathway for easy availability of quality accessories to end consumers.

Sharing his views on winning the business, Vikas Mehta, Group CMO | President, Group Marketing Services, Mullen Lowe Lintas Group said, “Devices are a bigger part of our lives today than most things we own. Stuffcool makes cool accessories for these devices, making it an inspiring brand to work with. The market is flooded with accessories but few great accessory brands. We are glad on the opportunity presented to LinTeractive to partner Stuffcool and hope to get the little things right for them.”

Flagging off the partnership, LinTeractive has drawn up an extensive online campaign under the theme #LilThingsMatter. It has engaged in a whole lot of initiatives on and off line to drive home the core theme of #LilThingsMatter. Contests were run on social media – Facebook & Twitter where users were asked to share their experiences about the little things that make a difference to their lives, encourage discussions around the theme without revealing anything about the brand proposition. Following this, a brand film was launched along with a 5-day-contest on FB/Twitter where Stuffcool.com got customers to engage with the brand over its online platform.

Sharing his views on the integrated digital campaign that has been planned, Hemang Budhdeo said: “Our products play the role of a catalyst in the life of the consumer in a little way but have great impact. We approached LinTeractive with this brief, and they came up with #LilThingsMatter that says how little things (tech accessories) make a huge difference to the gadgets that people use and interspersed the same with life-situations around consumers. We are glad with the initial response that has been generated on the back of the new campaign.”

The video campaign builds the brand philosophy through real life instances in a very artistic manner. Simple things like running out of battery, enjoying your time with friends while taking a selfie and other such nuances involving a mobile phone have been brought out in an imaginative manner. The background score in the campaign is a catchy one and has been incorporated to establish an emotional connect with the consumers. The film touches upon the values of love, care, friendship, trust while highlighting how products from Stuffcool help achieve little moments of joy.

Commenting on the thought process behind the idea, Paul Dueman, Senior Vice President, LinTeractive said, “The campaign is our answer to differentiating Stuffcool from the other players in the accessories market. The strategy was to highlight instances, however small, that matter to consumers today and the positive impact it creates in their lives. We are confident that #LilThingsMatter as brand credo, backed with a series of creative narrations and engagements planned for 2016, will do well to connect with their consumers.”

In a short span since its launch, the online campaign has managed to entice the interest levels of the consumers who have taken quite a liking to it. Additionally, a whole bunch of activities have been planned in the coming months to further fuel the brands proposition of #LilThingsMatter.

Team credits: 

Client: Nissan Enterprises

Team: Hemang Budhdeo, Dhaval Budhdeo, Jiten Budhdeo

Agency: LinTeractive

Client Servicing: Sumanta Ganguly, Misha Santosh, Sunny Dsouza, Anoop Chauhan

Creative: Gauri Joshi, Kamlesh Deokar, Bedanta Thakuria, Arpan Vadhera

Planning: Paul Dueman, Ruma Singhal

Production house: GAP Entertainment

Director: Imran Khan

Tags: #LilThingsMatter#LilThingsMatter by StuffcooldCellGolinOpinionHemang BudhdeoIndiaintegrated digital campaignLinHealthLinteractiveLinTeractive bags digital mandate of StuffcoolLowe LintasMullen LintasMullen Lowe Lintas GroupNissan EnterprisesPaul Dueman

RECENT POSTS

45th IAA World Congress to be held in Penang between March 6-8, 2024
Advertising

45th IAA World Congress to be held in Penang between March 6-8, 2024

December 7, 2023
0

The International Advertising Association (IAA) has announced the dates for its eagerly awaited World Congress. The IAA World Congress brings...

Read more
Shridhar Balakrishnan appointed Group CEO of Duroflex Group
Featured

Shridhar Balakrishnan appointed Group CEO of Duroflex Group

December 7, 2023
0

Duroflex announced the appointment of Sridhar Balakrishnan as the Group CEO of Duroflex Group. The move aligns with the company's vision to transition from...

Read more
Purpose-driven advisory Xynteo hands Value 360 Communications PR mandate
Featured

Purpose-driven advisory Xynteo hands Value 360 Communications PR mandate

December 7, 2023
0

Value 360 Communications has been appointed by Xynteo, a purpose-driven advisory firm, to handle the latter’s public relations mandate. The...

Read more
DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia
Advertising

DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia

December 7, 2023
0

Creativity and marketing effectiveness award Spikes Asia has revealed its 2024 jury line-up with the creative effectiveness and creative strategy...

Read more
Grey Group India appoints Anup Bhaskar as SVP and North Business Head
Featured

Grey Group India appoints Anup Bhaskar as SVP and North Business Head

December 7, 2023
0

Grey Group India (Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as Senior Vice President and Business Head,...

Read more
Tata Capital awards SEO mandate to Infidigit
Featured

Tata Capital awards SEO mandate to Infidigit

December 7, 2023
0

Organic growth search platform Infidigit has been onboarded by Tata Capital Limited for SEO services. The partnership between Infidigit and...

Read more

LATEST NEWS

Shridhar Balakrishnan appointed Group CEO of Duroflex Group

Shridhar Balakrishnan appointed Group CEO of Duroflex Group

December 7, 2023
Purpose-driven advisory Xynteo hands Value 360 Communications PR mandate

Purpose-driven advisory Xynteo hands Value 360 Communications PR mandate

December 7, 2023

ANALYSIS

48 pc Indians say there needs to be more inclusive representation by brands: Report
Analysis

48 pc Indians say there needs to be more inclusive representation by brands: Report

December 7, 2023
0

The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA) launched a collaborative study on...

PEOPLE

Karan Taurani tops media and entertainment analysts ranking for third consecutive year
People

Karan Taurani tops media and entertainment analysts ranking for third consecutive year

December 7, 2023
0

Karan Taurani has retained the top ranking for Media and Entertainment sector in Asia Money Broker Analyst Polls 2023. This...

Shridhar Balakrishnan appointed Group CEO of Duroflex Group

Shridhar Balakrishnan appointed Group CEO of Duroflex Group

December 7, 2023

MARKETING

Kotak Life ropes in Rajkummar Rao as brand ambassador
Marketing

Kotak Life ropes in Rajkummar Rao as brand ambassador

December 7, 2023
0

Kotak Mahindra Life Insurance Company (Kotak Life) today announced actor Rajkummar Rao as its brand ambassador. Rajkummar Rao, widely recognised...

Subscribe to Newsletters

ADVERTISING

DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia
Advertising

DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia

December 7, 2023
0

Creativity and marketing effectiveness award Spikes Asia has revealed its 2024 jury line-up with the creative effectiveness and creative strategy...

61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report

61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report

December 6, 2023
Chalkboard Entertainment partners with Sandeep Bhargava to strengthen business

Chalkboard Entertainment partners with Sandeep Bhargava to strengthen business

December 6, 2023

PRINT

Anant Nath of Delhi Press elected AIM President
Featured

Anant Nath of Delhi Press elected AIM President

November 17, 2023
0

The Association of Indian Magazines (AIM) has announced office bearers elected at its AGM held on November 17, 2023. Anant...

The Hindu Businessline Changemaker Awards 2023: RBI is 'Changemaker of the Year'

The Hindu Businessline Changemaker Awards 2023: RBI is ‘Changemaker of the Year’

November 7, 2023
WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

November 6, 2023

THINK THROUGH

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
Exclusive

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem

October 30, 2023
0

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’

HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’

December 7, 2023
48 pc Indians say there needs to be more inclusive representation by brands: Report

48 pc Indians say there needs to be more inclusive representation by brands: Report

December 7, 2023
Kotak Life ropes in Rajkummar Rao as brand ambassador

Kotak Life ropes in Rajkummar Rao as brand ambassador

December 7, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.