Friday, May 15, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

98 lakh Biryanis and 53 lakh Idlis define Chennai’s food choices in 2025: Swiggy

by MN4U Bureau
January 8, 2026
in Marketing
Reading Time: 3 mins read
A A
98 lakh Biryanis and 53 lakh Idlis define Chennai’s food choices in 2025: Swiggy
Share Share ShareShare

Chennai: Chennai, the coastal powerhouse of South India, continued to showcase its deep-rooted cultural heritage and enduring love for food in 2025, as reflected in Swiggy’s annual “How India Swiggy’d” report. From the first sip of aromatic filter coffee in the morning to indulgent late-night feasts, the city’s food choices revealed a fine balance between timeless local classics and popular national favourites.

Throughout the year, Chennai’s food carts were dominated by staples such as Veg Idlis and Medhu Vadas, alongside favourites like Chicken Biryani and Samosas. The city leaned into what it trusted most—comfort, familiarity, and flavour.

According to the Chennai edition of How India Swiggy’d, the city devoured a staggering 98 lakh biryanis in 2025, accounting for over 10% of all biryani orders in the country. Chicken Biryani emerged as the most ordered dish, with 58.7 lakh orders. Close behind was the city’s evergreen favourite, Idli, which clocked over 53 lakh orders. Idlis saw nearly 40% growth as a snack-time favourite between 3 pm and 7 pm compared to last year, while also topping the breakfast charts with 19.2 lakh orders.

Desserts were no less indulgent. Gulab Jamun led the charts with 2.5 lakh orders, followed by Mango Rasmalai with over 2.1 lakh orders. Breakfast preferences continued to favour local classics, with Medhu Vada ranking second after Idlis at 10.1 lakh orders, followed by Veg Dosa and Veg Pongal. Veg Vada and Veg Idiyappam also featured among the most ordered breakfast dishes.

Snack time in Chennai leaned heavily towards non-vegetarian options, with Chicken Fry (5.7 lakh orders) and Chicken Burger (4.9 lakh orders) leading the category. Veg Samosa remained a crowd favourite with 4.2 lakh orders. Dinner emerged as the city’s most preferred mealtime, with dinner orders growing 24.5% year-on-year.

Late-night cravings told a story of indulgence, with chicken-based dishes dominating orders between midnight and 2 am. On average, over 17 Chicken Burgers were ordered every hour in 2025, making it the most loved late-night indulgence, followed by Chicken Fry and Chicken Fried Rice.

Festive ordering also reached new highs. One customer placed a sweets order worth Rs. 38,788, which included 66 packets of Indigo Milk & Ghee Assorted Sweets (500g), along with items such as Special Madras Mixture, Kaju Katli, Milk Halwa, and Boondi Ladoo. Chennai also ranked among the top five cities for group orders and incognito orders on the platform.

Swiggy’s affordable food proposition, 99 Store, received strong traction in the city, with Chicken Burger, Chicken Nuggets, and Chicken Momos emerging as the most ordered dishes. In the corporate segment, DeskEats saw local favourite Idli topping the charts with over 14.5 lakh plates ordered, followed by Plain Dosai and Hyderabadi Chicken Dum Biryani. Notably, a customer ordered 75 Mutton Biryani Smile Packs—the highest single office order in the city—highlighting Chennai’s love for grand workplace feasts.

Health-focused choices also gained momentum, with high-protein food recording 20.7 lakh orders over the year.

Quick food delivery through Swiggy Bolt played a key role in meeting instant cravings. On Bolt, Chicken Biryani (7.5 lakh orders) and Veg Idli (6.6 lakh orders) were the most ordered dishes, followed by Veg Dosa and Medhu Vada. Mothi Laddu topped the dessert list on Bolt, averaging over 38 orders per day, while Chocolate Lava Cake and Mysore Pak ranked second and third, respectively. In one standout moment, Ginger Chai was delivered to a customer in just three minutes.

Late-night Bolt orders mirrored the city’s love for biryani, with Chicken Biryani averaging 93 orders between midnight and 2 am. The biggest Bolt order of the year came from a customer who ordered seven buckets of Mutton Biryani—enough to serve a party of 35.

Swiggy also acknowledged its delivery partners, with a special mention for Poongodi from Chennai, who led female delivery partners nationwide by completing 8,169 orders in 2025—the highest in the country.

Sidharth Bhakoo
Sidharth Bhakoo

Elaborating on the trends, Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace said, “In 2025, food continued to be an important part of our daily life and celebrations as India indulged in its favourite dishes. In the city of Chennai, we witnessed a fine balance of the love for classics and the comfort of national favourites. From late night indulgences to premium dining out, Chennai embraced the rich tapestry of culture through food. Food is an emotion, and we remain committed to deliver exceptional food experiences in every corner of the city, one meal, one celebration at a time.”

Dining out also saw strong traction in the city. Chennai saved a total of Rs. 39.70 crore through Swiggy Dineout in 2025, marking a 35.3% increase over the previous year. One customer saved Rs. 63,805 in a single booking, while the city ranked among the top 10 for late-night dining transactions between midnight and 3 am. Premium dining gained popularity, with Chennai featuring among the top five cities in India, recording over 82,000 premium dining bookings—up 55% year-on-year. During the Great India Restaurant Festival (GIRF) 2025, the city saved Rs. 17.35 crore, while celebratory outings saw customers spending Rs. 66,078 on Mother’s Day and Rs. 42,171 on Father’s Day.

Overall, Chennai’s 2025 food journey reflected a city deeply rooted in tradition, yet open to indulgence and convenience—making it one of the most vibrant food markets in India’s evolving online food ecosystem.

Tags: Sidharth BhakooSwiggy

RECENT POSTS

Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products

May 15, 2026
0

Mumbai: Amrutanjan Healthcare has announced a strategic expansion of its product portfolio with the launch of the Comfy Razor range...

Read moreDetails
Diageo India elevates Amitabh Pande to Chief Strategy Officer, effective June 2026
Marketing

Diageo India elevates Amitabh Pande to Chief Strategy Officer, effective June 2026

May 15, 2026
0

Mumbai: Diageo India, incorporated domestically as United Spirits Limited, has announced the elevation of Amitabh Pande to its Executive Committee...

Read moreDetails
Razorpay elevates Apuarv Sethi to Chief Marketing Officer, bets on AI-led growth strategy
Marketing

Razorpay elevates Apuarv Sethi to Chief Marketing Officer, bets on AI-led growth strategy

May 15, 2026
0

Mumbai: Razorpay has appointed Apuarv Sethi as its new Chief Marketing Officer (CMO), elevating him from his previous role as...

Read moreDetails
IndiGo partners
Marketing

IndiGo partners with Single.id to expand everyday rewards ecosystem for BluChip members

May 15, 2026
0

Mumbai: IndiGo has announced a strategic partnership with Single.id aimed at expanding earning opportunities for IndiGo BluChip members through everyday...

Read moreDetails
CMOs
Marketing

CMOs Pour 15% of Budgets Into AI, But Execution Gap Widens: Gartner

May 14, 2026
0

Marketing leaders are sharply increasing investments in artificial intelligence, but most organisations are struggling to translate that spend into scalable...

Read moreDetails
Neotė by Indicus Paints brings Tamil cultural elegance to India’s luxury paint segment
Marketing

Neotė by Indicus Paints brings Tamil cultural elegance to India’s luxury paint segment

May 14, 2026
0

Mumbai: Indicus Paints has announced the launch of Indicus Neotė Luxury Interior Emulsion — a first-of-its-kind luxury paint brand in...

Read moreDetails

LATEST NEWS

QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

May 15, 2026
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

May 15, 2026

ANALYSIS

15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Analysis

15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence

May 15, 2026
0

Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study...

PEOPLE

NITCO
People

NITCO appoints Kamal Abrol as CFO and Amit Dhawan as Senior Advisor & Consulting Partner

May 15, 2026
0

Mumbai: NITCO Limited, a surfaces brand in tiles, marble and mosaic, has announced the appointment of Kamal Abrol as Chief...

MARKETING

Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products

May 15, 2026
0

Mumbai: Amrutanjan Healthcare has announced a strategic expansion of its product portfolio with the launch of the Comfy Razor range...

Subscribe to Newsletters

ADVERTISING

FTA Global
Advertising

FTA Global marks first anniversary with $1.4 million revenue and 75+ brand partnerships

May 15, 2026
0

Mumbai: FTA Global has completed its first year of operations, recording $1.4 million in revenue while onboarding more than 75...

PRINT

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’
Media

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’

April 30, 2026
0

Chennai: The Hindu Group has announced the launch of The Hindu Teen Digest, a weekly tabloid aimed at engaging India’s teenage audience through...

AUTHOR'S CORNER

The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow
Authors Corner

The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow

May 15, 2026
0

There was a time not too long ago when marketing was defined by long cycles, layered approvals, and meticulously crafted...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season

Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products

May 15, 2026
QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

May 15, 2026
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

May 15, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.