Mumbai: A music entertainment channel, 9XM, has completed 18 remarkable years, marking nearly two decades of shaping how audiences across the country discover and enjoy Bollywood music. Since its launch in 2007, 9XM has remained a definitive destination for song premieres, artist debuts, and culture-driving music moments.
From exclusive Bollywood track drops to introducing new talent, 9XM has consistently been at the forefront of India’s music and pop culture evolution. Stepping into its 18th year, the channel continues to command widespread love from viewers who have grown up with its signature hits, humour, and iconic animated characters.
This year, 9XM rekindled nostalgia by merging its popular “90’s Hain Hum” format with timeless melodies, a move that resonated strongly with audiences. The overwhelming response reaffirmed the channel’s standing as one of India’s most loved music destinations.
Beginning today, 9XM launches a month-long birthday and gratitude celebration featuring the biggest musical memories from the past 18 years, special moments with Bollywood artists, and the quirky madness of its beloved characters. Over the years, the channel has powered India’s daily music mood with trending tracks, blockbuster songs, creator-led shows like Reel Star, and even India’s first-ever AI-powered show, Ai Wala Show. With innovation at its core, 9XM continues to blend entertainment, creativity, and audience connection effortlessly.
As part of the 18-year celebration, 9XM marks the return of its iconic character lineup:
- Bade–Chote, the OG meme kings of Bakwas Band Kar
- Bheegi Billi, declaring: “Pyaar ka expression ho ya heartbreak ka session, main hamesha filmy hoon!”
- Betel Nuts, proclaiming: “Energy ho toh hum jaisi — full volume, full power!”
- Badshah Bhai, sharing: “Suno sabki, karo apni — bas music loud hona chahiye.”
- Falli & Balli, adding: “Masti ho ya melody — hum dono always ready!”
Reflecting on the milestone, CEO Bhupendra Makhi said, “9XM has always stood for freshness, fun, and fearless innovation. Completing 18 years is not just a milestone — it’s a testament to the love our audience has shown us. We promise to keep raising the bar and delivering the music experience India truly deserves.”
Sales Head Nihal Ghosh noted the channel’s massive reach and cultural influence, “9XM channel proudly stands as a leading voice of the modern entertainment, capturing the attention of an impressive 98 million captivating audience of India monthly. This remarkable reach reflects not just viewership, but a powerful connection with the nation’s most dynamic and forward-thinking generation—solidifying 9XM channel’s position as a trusted, trend-setting media powerhouse shaping the future of youth culture. Brands and audiences have grown with 9XM. Our unique mix of high-impact music, iconic characters, and massive reach has made us a preferred partner for advertisers across India. Turning 18 only motivates us to deliver more value and stronger connections.”
Programming Head Himanshu Gupta added, “Our content philosophy has always been rooted in authenticity, experimentation, and entertainment. This celebration is for every viewer who has been part of our journey.”
As 9XM turns “Haq Se 18,” the channel continues to stand as a symbol of music, innovation, and youth culture. With a rich legacy behind it and a future full of new possibilities, 9XM remains committed to delivering unforgettable entertainment and shaping India’s music experience for years to come.
