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Star Sports to broadcast maiden Asia Cup T20I series in English and Hindi

by MN4U Bureau
February 1, 2016
in Events, Featured, Marketing
Reading Time: 2 mins read
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Star Sports to broadcast maiden Asia Cup T20I series in English and Hindi

Star Sports to broadcast maiden Asia Cup T20I series in English and Hindi

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Mumbai: The subcontinent’s cricketing titans are all set to clash in an explosion of sporting drama starting 24th February as they vie to emerge victorious at the Asia Cup 2016.

India will start off their campaign against the hosts Bangladesh in the tournament opener on 24th February, then taking on their arch-rivals Pakistan on 27th February, opening a new chapter in their epic rivalry. The tournament guarantees a riveting battle for supremacy between three World T20 champions and an emerging challenger.

The Asia Cup is the only multinational tournament in international cricket apart from the ICC Events. Traditionally played in the 50 over format, this year’s edition of the biennial tournament will be played in the T20 format for the first-time in its history, adding fast-paced excitement to what already promises to be a sizzling contest.

The Asia Cup assumes even greater significance than usual this year. Played in the T20 format, it will allow competing teams to hone their skills and try out different team line-ups and combinations in preparation for the ICC World T20, which starts on March 8th 2016.

Commenting on the upcoming tournament, President of the ACC, Hon. Thilanga Sumathipala said “The Asia Cup marks one of the most important events in the cricketing calendar for the Asian countries and it will be a good build up to the ICC World T20 later this year. I am aware the officials have worked tirelessly to make this event a success and I thank them for their efforts.  Let me take this opportunity to wish all participating teams the very best of luck, and hope the teams play the tournament in the true spirit of the game.”

Sanjay Gupta, COO - Star India
Sanjay Gupta, COO – Star India

In the addition to the aforementioned teams, one of UAE, Oman, Hong Kong and Afghanistan (Associate Nations) will get the unique opportunity to be in mix with these sub-continental giants for the Asia Cup. Associate Nations will compete in qualifiers starting 19th February in Bangladesh.

Star India bagged the media rights of the Asia Cup earlier this year in a deal which will run until 2023 and also include the Women’s Asia Cup, Emerging Asia Cup and Under-19 Asia Cup. The tournament will be telecast live across the broadcaster’s network.

Sanjay Gupta, COO, Star India: “The Asia Cup is among cricket’s most high-profile events. The contest sets the stage for a clash of the subcontinent’s and arguably the world’s cricketing titans. What already promises to be a highly charged contest is set to be even more explosive this year with the switch to the T20 format. Star Sports, which has made a commitment to foster a multi-sport culture in the country, looks forward to broadcasting every bit of the action LIVE.”

Tags: Asia Cup 2016Asia Cup T20I 2016Hon. Thilanga SumathipalaSanjay GuptaStar IndiaStar Sports to broadcast maiden Asia Cup T20I series in English and Hindithe ACC

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