Monday, July 13, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Sony flagship GEC strengthens its prime time with two new fiction shows from 29th Feb

by MN4U Bureau
February 23, 2016
in Exclusive, Featured, Marketing
Reading Time: 2 mins read
A A
Sony Entertainment Television strengthens prime time

Kuch Rang Payr Ke Aise Bhi & Ek Duje Ke Vaste on Sony TV

Share Share ShareShare

Mumbai: Renowned for presenting some of the most popular love stories which deal with complexities of relationships, Sony Entertainment Television has surely carved a niche for itself in the genre of contemporary romance. This February, the channel is all set to regale its audience with the launch of two new shows – Kuch Rang Payr Ke Aise Bhi and Ek Duje Ke Vaste. Premiering 29th February at 9:30 pm and 10 pm respectively. Both  the shows storytell  a unique and relatable take on the emotion that binds the world – LOVE!

Kuch Rang Payr Ke Aise Bhi & Ek Duje Ke Vaste on Sony TV
Kuch Rang Payr Ke Aise Bhi & Ek Duje Ke Vaste on Sony TV

Produced by Beyond Dreams Production, Kuch Rang Pyar Ke Aise Bhi boasts of a talented star cast of Supriya Pilgaonkar, Shaheer Sheikh and Erica Fernandes in pivotal roles. It is a new age love story that deals with modern day intricacies of romantic relationships.  It will chronicle the journey of Dev (Shaheer Sheikh) and Sonakshi (Erica Fernandes) highlighting the sacrifices they are willing to make in order to keep the harmony in their families, intact.

Produced by Bindu Productions, Ek Duje Ke Vaste is a story of Shravan (played by Namik Paul) and Suman (played by Nikita Dutta) that explores the conflict between love and self-respect. While on one hand Shravan’s past experiences with women has made him a chauvinist by nature, on the other hand, Suman is very independent and values self-respect over everything else.  What happens when the paths of these two individuals cross, forms the crux of the show.

Danish-Khan Sony
Danish Khan

While Kuch Rang Pyar Ke Aise Bhi will also star Chestha Bhagat, Ashika Bhatia and Alka Mogha in pivotal roles, Ek Duje Ke Vaste will see Satyajit Sharma, Geeta Tyagi and Vishal Jethwa playing important characters.

Commenting on the new launches Danish Khan, EVP & Business Head, Sony Entertainment Television said, “Kuch Rang Pyar Ke Aise Bhi & Ek Duje Ke Vaste are based on real life insights and their soul lies in the story & narration. While Kuch Rang Pyar Ke Aise Bhi boasts of outstanding writers Mitali & Raghuveer, Ek Duje Ke Vaste is being written by Dilip Jha who is known for the classic Bade Ache Lagte Hain. We are thrilled to associate with Yash Patnaik & Dilip Jha for these two shows respectively.”

Tags: Beyond Dreams ProductionBindu ProductionsDanish KhanEk Duje Ke Vaste Epi 1Ek Duje Ke Vaste Epi 2Ek Duje Ke Vaste on Sony TVKuch Rang Payr Ke Aise Bhi & Ek Duje Ke Vaste on Sony TVKuch Rang Payr Ke Aise Bhi on Sony TVSony Entertainment TelevisionSony Entertainment Television strengthens prime timeSony TV Ek Duje Ke VasteSony TV Kuch Rang Payr Ke Aise Bhi Epi 1Sony TV Kuch Rang Payr Ke Aise Bhi Epi 2

RECENT POSTS

IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific
Marketing

IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific

July 13, 2026
0

Mumbai: IBM has appointed Tuhina Pandey as Vice President, Marketing for Asia Pacific, expanding her leadership responsibilities to oversee the...

Read moreDetails
Consumers value trust, safety, convenience, and confidence beyond technical product specifications today:  Ram Avadh Singh, VYNA Electric
Exclusive

Consumers value trust, safety, convenience, and confidence beyond technical product specifications today: Ram Avadh Singh, VYNA Electric

July 13, 2026
0

While India's consumer and technology sectors continue to witness the emergence of new-age brands, categories such as electricals, switchgear, wiring,...

Read moreDetails
Rawbare raises fresh funding from Teamology to accelerate retail expansion and global growth
Marketing

Rawbare raises fresh funding from Teamology to accelerate retail expansion and global growth

July 11, 2026
0

Mumbai: Direct-to-consumer (D2C) eyewear brand Rawbare has secured fresh funding from Teamology Softech and Media Services to support its next...

Read moreDetails
JSW
Marketing

JSW Inspire extends Team India apparel partnership for Glasgow 2026 and Asian Games

July 11, 2026
0

Mumbai: JSW Group has strengthened its long-standing association with the Indian Olympic Association (IOA), with its activewear brand JSW Inspire...

Read moreDetails
Sargil Gandhi
Marketing

Siddha appoints Sargil Gandhi as Head & Vice President – Marketing

July 10, 2026
0

Mumbai: Siddha Group, a real estate developer, has appointed Sargil Gandhi as Head & Vice President – Marketing, further strengthening...

Read moreDetails
Vishal N. Sharma joins J Brrothers as India Head
Marketing

Vishal N. Sharma joins J Brrothers as India Head

July 10, 2026
0

Mumbai: US-based cannabis company J Brrothers LLC has appointed former JioStar marketing executive Vishal N. Sharma as Head of India...

Read moreDetails

LATEST NEWS

Prasar Bharati extends WAVES onboarding deadline for TV channels to March 31

Prasar Bharati Seeks Private Partners to Develop Digital OOH Advertising Assets in Patna and Port Blair

July 13, 2026
IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific

IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific

July 13, 2026

ANALYSIS

Indian influencers are earning 35% more from selling branded products in 2026: Trendweave
Analysis

Indian influencers are earning 35% more from selling branded products in 2026: Trendweave

July 9, 2026
0

Mumbai: While experts estimate the influencer marketing industry in India at Rs 3,375-5,500 crore, content creators are learning to sell....

PEOPLE

Tata Asset Management announces leadership transition; Anand Vardarajan takes charge as CEO & MD
People

Tata Asset Management announces leadership transition; Anand Vardarajan takes charge as CEO & MD

July 10, 2026
0

Mumbai: Tata Asset Management Private Limited (TAMPL), the investment manager of Tata Mutual Fund, has announced a series of leadership...

MARKETING

IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific
Marketing

IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific

July 13, 2026
0

Mumbai: IBM has appointed Tuhina Pandey as Vice President, Marketing for Asia Pacific, expanding her leadership responsibilities to oversee the...

Subscribe to Newsletters

ADVERTISING

Havas Media Network India appoints Sparsh Ganguli as Head of Trading
Advertising

Havas Media Network India appoints Sparsh Ganguli as Head of Trading

July 10, 2026
0

Mumbai: Havas Media Network India has appointed Sparsh Ganguli as Head of Trading, strengthening its leadership team and media trading...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Why Enterprises Are Rethinking Their Digital Marketing Strategy
Authors Corner

Why Enterprises Are Rethinking Their Digital Marketing Strategy

July 13, 2026
0

Ask any enterprise marketing head how their budget was structured five years ago and you'll hear roughly the same answer....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Libas celebrates India’s monsoon heritage with ‘Sawan Ke Rang’ campaign rooted in culture and contemporary fashion

Libas celebrates India’s monsoon heritage with ‘Sawan Ke Rang’ campaign rooted in culture and contemporary fashion

July 13, 2026
Prasar Bharati extends WAVES onboarding deadline for TV channels to March 31

Prasar Bharati Seeks Private Partners to Develop Digital OOH Advertising Assets in Patna and Port Blair

July 13, 2026
IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific

IBM elevates Tuhina Pandey as Vice President, Marketing for Asia Pacific

July 13, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.