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Home International

US Army puts $500m marketing account to tender, incumbent McCann to repitch.

by MN4U Bureau
November 17, 2014
in International
Reading Time: 1 min read
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The US Army is set to review its global marketing business, with incumbent McCann Worldgroup expected to be repitch.

The account, predicted to be worth over $500m for the contract period, has been held by McCann since 2005.

A previous pitch in 2011 saw the account increase, with over300 people from McCann’s agencies now working on the account including teams from McCann Erickson, MRM Worldwide, UM and more.

A new agency contract is scheduled to be awarded in March 2016.

 

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