Mumbai: Cadbury’s Dairy Milk and MTV are all set to celebrate the sweetest bond in our lives – friendship, through four sweet short films, each of which revolves around a certain type of friend who is instantly recognizable as a part of all our lives.
Be it the Break-up friend who can’t spend a month without moving on to greener pastures, the selfie friend who has a pout for every occasion, the morning friend whose purpose in life is to make your morning hours miserable or the shopaholic friend who seeks nirvana in the next big seasonal sale; each of these stereotypes strike a chord with us for they are part of every single clique of friends.
Each film celebrates these friendships Through a mixture of live action and animation, with a blend of MTV’s quirk and Cadbury’s warmth.
Moreover, in order to highlight a spirit of happiness and unison, each film ends with a madfie celebrating this bond of friendship.