Mumbai: In an analysis of over 30,000 print articles from English and Hindi media tracked by BlueBytes (a Comniscient Group company), a Media Analytics and Research firm – the MD of the low-cost carrier SpiceJet, Ajay Singh, received the highest visibility among Indian Aviation spokespersons, with 25% of all media articles with spokespersons mentioned, garnering positive media value worth Rs 96 crores.
The next most visible Airline spokesperson was Jet Airways’ Chairman, Naresh Goyalwith 16% of positive media articles valued at Rs 61 crores. Indigo Airlines CEO, Aditya Ghosh received 14% of positive media articles valued at Rs 54 crores. Air India’s CMD, Ashwani Lohani, received 13.8% of positive media coverage worth Rs 53 crores among Aviation spokespersons.
Jayprakash Pujari, Operations Head, BlueBytes, (a Comniscient Group company) commented on the importance of visibility for a brand in the media, “A brand is often a long shadow of its leadership as each action of the leader carries the potential to propel or impede the organization substantially. Media appearances help in gaining mileage only if the coverage is positive and beneficial for the brand. With insights gained from tracking media of the Aviation sector it was phenomenal to see how much value the media adds to brands.”
Among International Airline brands, the most visible spokesperson was James Hogan, CEO Etihad Airwayswith 3% of media articles with positive value worth Rs 12 crores followed by Akbar Al Baker, CEO Qatar Airways garnering Rs 4 crores worth of positive media value and GohChoon Phong, CEO Singapore Airlines procuring Rs 4 crores worth.
Founded in 2003, BlueBytes, a part of the Comniscient Group, is among India’s leading Media-analytics companies with 9 city offices. Since its launch, a growing number of smart communicators now consider BlueBytes an indispensible tool for tracking, managing, and organizing media coverage from print and online sources.
BlueBytes News offers media monitoring and analysis services to over 250 clients and works closely with more than 30 PR agencies in India. Drawing from a decade of expert media-monitoring experience and extensive client feedback, BlueBytes business practice is on the principles of Relevance, Accuracy, and Timeliness.
BlueBytes has the know-how to not only understand and manage media monitoring from multi-lateral perspectives but also to leverage it. This combined with their expertise in a variety of sectors and a well-rounded understanding of the various stakeholders—media, consumers, citizenry, government, activist groups, political parties, and bureaucracy, among others—gives BlueBytes an indubitable edge in the programs we undertake.
