Mumbai: The new entrant private sector bank Equitas Small Finance Bank has roped in Indian off-spinner Ravichandran Ashwin as its brand ambassador.
Ashwin will endorse Equitas’ products and services through advertising campaigns and other promotional programs.
Ashwin, who also hails from Tamil Nadu, is the fastest Indian bowler to reach the 50, 100, 150 and 200-wickets mark in Test cricket and currently holds the No. 1 position in the ICC test bowlers’ ranking.
PN Vasudevan, MD at Equitas Small Finance Bank, said, “Equitas is a new age bank which seeks to provide high-tech banking, where the customer enjoys the banking experience and Ashwin is a high performer who gives joy to spectators. We believe each complement the other and look forward to a long association.”
In September 2016, Equitas commenced its banking operations and is the country’s first Small Finance Bank to get listed on the exchanges and operate as a non-promoter entity.
Ashwin added, “It is indeed a proud moment for me to get associated with Equitas Small Finance Bank which is working in sync with Prime minister of India’s mission of banking the masses. I love their vision of empowering 5% of Indian households through financial inclusion in next 10 years and I look forward to doing my small bit in this great vision.”
