M&C Saatchi Singapore has appointed a chief strategy officer, a new role at the agency.
Former Leo Burnett, Ogilvy and TNS executive Ramesh Kumar has taken on the role.
He was previously strategy lead on Samsung across Asia Pacific at Leo Burnett. Before that, he led global planning on BP Castrol and regional planning on Philips at Ogilvy Singapore.
“It was a meeting of minds. We have a bunch of people here who believe in keeping things simple, doing great work that builds our clients’ business and having fun along the way. I am looking forward to exciting times ahead,” said Ramesh.
Commenting on the appointment, Tanuj Philip, founding partner and CEO of M&C Saatchi, said, “Ramesh’s clarity of thought gives him an unerring ability to distill challenges and ideas down to their essence. His leadership of our strategic offering will enable us to deliver even more incisively to our philosophy of Brutal Simplicity of Thought.”
