Mumbai: As the 10th Season of its prime reality show Bigg Boss is nearing its Grand Finale, Colors brings to its viewers its first offering of 2017, new fiction show Dil Se Dil Tak as a replacement for Bigg Boss starting this 30th January.
The story traces the lives of much-in-love married couple, Parth and Shorvori Bhanushali and their disparities with their family who opposes their inter-cultural marriage. However, fate has something else planned for them as their lives get intertwined with Teni making way for unforeseen obstacles challenging their destinies.
Produced by Shashi Sumeet Productions, Dil Se Dil Tak will showcase the intricacies of human relationships highlighting the complex dynamics involved in it and air every Monday to Friday at 10:30 PM.
Commenting on the launch of the show, Manisha Sharma, Programming Head – Colors said, “The most interesting relationships are those which we never expect to be in, yet their importance in our lives cannot remain unacknowledged. Dil Se Dil Tak showcases that some emotions are evoked by relationships that are unnamed; relationships that are brought to us by destiny. With this show, Colors reunites with Shashi Sumeet Productions to narrate the story of Parth and Shorvori as unforeseen complications in their married life ties their fate with Teni. The stark differences in their culture and upbringing make for many interesting trysts that promise to leave a lasting impact on the hearts and minds of the audience.”
Set against the culturally rich Gujarati backdrop of Baroda, Dil Se Dil Tak recollects the journey of newly married couple,Shorvori and Parth Bhanushali whose love for each other and their families transcends all boundaries.
Speaking about the show further, producer Sumeet Mittal of Shashi Sumeet Productions Ltd. said, “With Dil Se Dil Tak, we are looking at highlighting those unconventional relationships that are created and sustained owing to certain life experiences which most people are uncomfortable talking about. The storyline focuses on not only a love-filled relationship shared by a husband and his wife, but also society’s judgement of other bonds that they might foster. This is our second association with Colors and, together, we have gone above and beyond in terms of scale and production quality to add authenticity to the concept and relating the emotions that an untagged relationship brings with it.”
Colors has devised an extensive 360-degree integrated marketing and digital campaign for Dil Se Dil Tak reaching out to the show’s target audience at various touchpoints on conventional platforms and social media.
