Chennai: Breaking away from the traditional means of exploiting a high TRP situation with premium ad rates and surge prising, Tamil News and Infotainment Channel Puthiyathalaimurai has declared a Non-Stop Ad-break free Live Coverage of the historic #SaveJallikattu protests that ricked Tamil Nadu and the Nation during second and third week of January.
The Solidarity and support extended by the channel has delivered a rich dividend to the channel as the Channel stood tall among its competitors and topped the charts with commanding numbers in BARC data of week 3.
In a week that saw the entire Tamil Nadu and Pondicherry glued to their seats watching minute by minute developments, Puthiyathalaimurai has scored 19607 Impressions (000s) in NCCS 15-30 YRS TG at TN/ Pondicherry Market during 14the Jan 2017 to 20th January 2017. While the same was followed by that Polimer News at No. 2 scored 18621 Impressions (000s), Thanthi TV became a distant No. 3 in 14,318 Impressions (000s), News 7 Tamil at No. 4 delivered 10185 Impressions (000s), Sathiyam TV stood at No. 5 with 8922 Impressions (000s) and News 18 Tamil stood at No. 6 with 6979 Impressions (000s).
Speaking on the historic numbers CEO of Fourth Dimension – Mr. Shankar, the Ad Sales partner of Puthiyathalaimurai said, “This is the best moment for us, since we created a revolution by going ad free for more than 24hours which is unheard of in this Industry. At a time when there are commercial pressures we kept that aside stood for the state and by the state. We whole heartedly thank the Tamil diasporas globally and the people of TN for the splendid support”.
Puthiyathalaimurai has displayed its technical excellence during the Non-Stop Live Coverage by showcasing as many as 20 live-view windows with reporters across various destinations in TN reporting to the News Desk. It also deployed Drone Camera and Jimmy-Jid at Marina Beach to give top angle view of the crowd gathered in #SupportJallikattu protest.
