Mumbai: Social Kinnect gets the digital media mandate for fbb (Fashion at Big Bazaar) the premier destination for affordable fashion in India since 2008.
The agency’s creative approach to solve the brand’s business problem is what landed them the account. The mandate includes the digital duties of creative strategy and management of the brand’s digital assets.
They will be kick starting their partnership to launch Spring Summer 17’ collection. The mandate includes the digital duties of creative strategy and management of the brand’s digital assets.
fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with fbb. It believes in an aspirational value of fashion.
From business meetings to casual resort wear, from versatile ethnics to comfortable home wear, fbb creates exclusive merchandise for its audience withits own brands. With a wide variety to choose from, fbb has something in store for everyone. fbb targets a youthful audience in India that wishes to stay synonymous with current trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier II cities.
Rohan Mehta, CEO – Social Kinnect commenting on the association said, “A large majority of FBB’s target audience consist of the youth of the country whose attention is focused on the internet therefore social and digital is going to play a pivotal role in the growth of the brand.We intend to use digital not only from the standpoint of setting trends and educating the customer but also from driving footfalls into the brick and mortar store. Fbb is a very exciting client for us to work with as Future Group is a very dynamic and fast moving group and our vision of how we want the brand to grow are completely aligned.”
Pawan Sarda, Group Head- Digital at Future Group India commenting on the association, “FBB is India’s fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us to create stronger engagement with our audience and help us to influence their fashion choices.”
Social Kinnect is one of India’s fastest growing Digital Marketing Agency, which prides itself for providing ‘result-driven digital marketing services’ to the country’s top brands such as Zee TV, Indiabulls Home Loans, L’Oreal Professional, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, Asian Paints, PNB MetLife and Borosil. Their range of digital services include Social Media Marketing, Digital Media Planning / Buying, Video Production, Search Engine Optimisation, Websites and Application Development among others.
