Cheetah Mobile Inc., the leading mobile utility and content app developer, today rolled out Live.me, one of the fastest growing and highest-grossing live broadcasting platforms in the world. Live.me provides a unique experience to Indian users with strong localization both in features and access to their favourite social influencers.
Live.me comes to India after creating waves in the United States where it is ranked #1 under the social app category for the region on Google Play and top 3 on the App store. Live.me has found similar success in markets like Japan, Taiwan, Vietnam, Indonesia, and the Middle East.
Live.me is a live broadcasting app that allows users to interact with other users and social influencers ‘live’. The app provides video-broadcasting features with interactive stickers with face-mapping technology that allows the user to interact with the audience in creative ways.
India has millions of artists spread throughout the country across different mediums and genres, Live.me is the perfect platform for these artists to expand their reach across India and world. Live.me will promote talented Indian artists by conducting live events and promotions within the app and on social media, thereby building their fan communities.
Commenting on the launch, Ms. Yuki He, VP of Cheetah Mobile said, “Live.me is a platform of expression and creativity. We recognize the bursting creativity and passion among the people in India and we are proud to bring Live.me to empower this passion and bring it alive. We hope that users in India embrace the app and give voice to their talents and reach a global audience. The introduction of Live.me in India will shape the future of mobile broadcasting.”
Live.me has identified sensitive Indian keywords in both English and Hindi that would block and report users with unsavory content. Live.me features over 50 influencers to engage with, including popular models, singers and youth artists, such as VishakhaSodha, Shruti Singh, Sonel Singh, Avanie Joshi, ShahzanMujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh.
Live.me presents marketers and brands a new landscape for advertising effectively to millennials.
