Mumbai: Bloomberg|Quint, India’s premier business and financial news company, has launched a WhatsApp service for decision makers and executives on the go. A first of its kind offering in the business space, the service will connect subscribers to Bloomberg|Quint’s comprehensive daily coverage of global and domestic business news, market movements and views from the country’s most influential corproate leaders. This service follows the recent launch of Bloomberg|Quint’s BQ LIVE, India’s first digital live streaming business news service available across its site, the bloomberg terminal and leading social and video platforms.
With WhatsApp emerging as one of the top channels for consumption and sharing of news, Bloomberg|Quint has launched this service to deepen its engagement with users and augment its distribution footprint. Subscribers to the service receive Bloomberg|Quint’s much acclaimed “All You Need To Know” morning podcast, alerts and updates on the economy, corporate and markets news. Users can also interact through hashtag based search to consume content of their interest such as markets, opinion, business and politics.
To subscribe, users have to click on this link and save the number as a WhatsApp contact, and message ‘Start BQ’ to initiate their subscription.
Within days of launch, the service has garnered a strong positive response from users.
Speaking on the launch, Anil Uniyal, CEO of Bloomberg|Quint, said, “As a brand, we believe in being accessible to our users wherever they are. WhatsApp evidently is a platform of choice for top executives to consume and share content with peers and thus this service is integral to our digital-first philosophy. The initial response has been overwhelming and we are committed to scaling up this service in terms of users and features.”
Bloomberg|Quint provides high-quality business news and insights to India’s decision-makers, executives and entrepreneurs. With a native, platform-first philosophy in content, Bloomberg|Quint has fast emerged as one of the most engaging business brands on digital. Bloomberg|Quint’s content spans engaging and innovative mobile-friendly formats including live video streaming and produced video, published articles, op-eds, data infographics and charts, social content, newsletters, polls and live chats, photo essays and contests across its own and partner platforms including The Quint, Twitter, Yahoo, Facebook.
Bloomberg|Quint reaches more than 2 million monthly users across its on-site and partner platforms. More than 50% of Bloomberg|Quint’s audience comprises of C-level executives and entrepreneurs. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. It was also recently rated as the most viewed business news brand on Facebook amongst new-age publishers. (Source: Vidooly, Facebook Video Report, June 2017).
