Tuesday, April 21, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Phantom Films to create trilogy on Aswathama based on Krishna Udayasankar’s book

by MN4U Bureau
November 24, 2017
in Exclusive, Featured
Reading Time: 1 min read
A A
Phantom Films to create trilogy on Aswathama

Share Share ShareShare

Mumbai: Anurag Kashyap’s production house, Phantom Films, has acquired the rights of Krishna Udayasankar’s book – Immortal from Hachette India.

The production house plans to develop the project as a trilogy on Ashwathama in a modern context. A story about a flawed hero, who cannot die but continues to suffer insurmountable pain as a consequence of it.

Immortal is the modern-day telling of the story of the legendary misunderstood warrior, Ashwathama, who having been given the curse of immortality by Krishna, has been roaming the earth for millennia in search of mortality. As a result, the story also (in a way) spans 4000 years.

A blend of history, myth, and fantasy, Immortal narrates the story of Professor Bharadvaj, who is unwittingly pulled into a hunt for the ‘vajra’, believed to have transmutative powers that can unlock the secrets of immortality.

Madha Mantena
Madha Mantena

Krishna Udayasankar has also written a three-part series on the Mahabharata, called The Aryavrata Chronicles.

Confirming the report, Phantom Films’ co-founder Madhu Mantena said in a press statement, “We are very proud to announce this magnificent project as a trilogy on Ashwathama in a modern context. It’s a very powerful story written beautifully by Krishna Udayasankar. The concept is something that has not been experienced on the big screen before and that too on such a huge scale. We are very excited to start this journey.”

Tags: Anurag KashyapAnurag Kashyap’s production houseHachette IndiaImmortalImmortal from Hachette India.Krishna Udayasankar’s bookPhantom FilmsPhantom Films’ co-founder Madhu Mantenaproduction house

RECENT POSTS

Sustainability is our unique value, core design principle and brand philosophy at Chupps: Ravi Adhikari
Exclusive

Sustainability is our unique value, core design principle and brand philosophy at Chupps: Ravi Adhikari

April 21, 2026
0

Chupps is a Mumbai-based footwear startup founded in 2019. It has seen its strongest traction emerge from West and South...

Read moreDetails
Brands reimagine tradition with emotion, investment and experience: Akshaya Tritiya 2026
Exclusive

Brands reimagine tradition with emotion, investment and experience: Akshaya Tritiya 2026

April 20, 2026
0

Akshaya Tritiya continues to be one of India’s most significant retail moments, but in 2026, brand storytelling around the festival...

Read moreDetails
Our creator economy is already far greater than just influencers: Vineet Khunger, IndieVisual
Exclusive

Our creator economy is already far greater than just influencers: Vineet Khunger, IndieVisual

April 20, 2026
0

With the recent policy and industry conversations around India’s Orange Economy, AVGC ecosystem, and the growing role of AI in...

Read moreDetails
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
Authors Corner

The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?

April 17, 2026
0

I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...

Read moreDetails
Non-linear consumer journeys require a robust strategy to bridge platform fragmentation and drive results: Akhil Nair, BigTrunk Communications
Exclusive

Non-linear consumer journeys require a robust strategy to bridge platform fragmentation and drive results: Akhil Nair, BigTrunk Communications

April 17, 2026
0

BigTrunk Communications is a full-service, performance-driven digital marketing agency helping brands scale through data-backed strategies and creative solutions. They have...

Read moreDetails
Most brands are digitally active, but not digitally mature – Abhinav Chetan of Digicated.ai on closing the gap
Exclusive

Most brands are digitally active, but not digitally mature – Abhinav Chetan of Digicated.ai on closing the gap

April 16, 2026
0

Abhinav Chetan spent 12 years at Google working across operations, performance marketing, and product, enabling Google Ads and Analytics for...

Read moreDetails

LATEST NEWS

Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar

Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar

April 21, 2026
IKEA teams up with Ekart for sustainable last-mile logistics in Chennai

IKEA teams up with Ekart for sustainable last-mile logistics in Chennai

April 21, 2026

ANALYSIS

Smytten appoints Shishir Varma as CEO of PulseAI Research
Analysis

Smytten appoints Shishir Varma as CEO of PulseAI Research

April 20, 2026
0

Mumbai: Smytten today announced the appointment of Shishir Varma as Chief Executive Officer of PulseAI Research Powered by Smytten, marking...

PEOPLE

ISS Facility Services India appoints Gaurav Gupta as Country Manager
People

ISS Facility Services India appoints Gaurav Gupta as Country Manager

April 21, 2026
0

Mumbai: ISS Facility Services India has announced the appointment of Gaurav Gupta as Country Manager for India, effective immediately. The...

MARKETING

IKEA teams up with Ekart for sustainable last-mile logistics in Chennai
Marketing

IKEA teams up with Ekart for sustainable last-mile logistics in Chennai

April 21, 2026
0

Bengaluru: Ekart, a third-party logistics (3PL) supply chain company, has expanded its partnership with IKEA to strengthen last-mile delivery operations...

Subscribe to Newsletters

ADVERTISING

Havas Media Network India names Archana Aggarwal as Chief Growth Officer
Advertising

Havas Media Network India names Archana Aggarwal as Chief Growth Officer

April 20, 2026
0

Mumbai: Havas Media Network India has appointed Archana Aggarwal as Chief Growth Officer, as the network looks to accelerate its...

PRINT

Kaacon Sethi Retires as CMO of Dainik Bhaskar Group After Nearly 12-Year Stint
Print

Kaacon Sethi Retires as CMO of Dainik Bhaskar Group After Nearly 12-Year Stint

April 3, 2026
0

Mumbai : Kaacon Sethi has stepped down from her role as Chief Marketing Officer at Dainik Bhaskar Group, bringing to...

AUTHOR'S CORNER

Why Real Faces Are Still Winning in the Age of AI Influencers
Authors Corner

Why Real Faces Are Still Winning in the Age of AI Influencers

April 21, 2026
0

Last December, McDonald's Netherlands released a 45-second Christmas ad built entirely with AI. No crew. No director. No talent on...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ISS Facility Services India appoints Gaurav Gupta as Country Manager

ISS Facility Services India appoints Gaurav Gupta as Country Manager

April 21, 2026
Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar

Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar

April 21, 2026
IKEA teams up with Ekart for sustainable last-mile logistics in Chennai

IKEA teams up with Ekart for sustainable last-mile logistics in Chennai

April 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.