Mumbai: Primary Research and Data Analytics Company Chrome Data Analytics & Media has come up with few insights on the possible impact of the development towards the viewers and viewership, In the backdrop of growing tiff between Times Network and Hathway Cable Networks.
Given below are some of the trends observed by the data sourced from Chrome Data Analytics & Media, in All India 1 million+ market:
The number of households getting Times NOW is expected to drop by 33% of households of Hathwaysubscribers which had the channel available the previous week.
In places where the channel has not been removed, the LCN has been degraded, for 50% of the households of Hathway subscribers, resulting in the channel being placed outside the genre, with the wrong neighbourhood. In contrast, Republic TV has had its LCN upgraded in 40% of the current households of Hathway’s subscriber base.
The aforementioned changes of availability of the channels might have an impact of 10% drop for Times NOW and 13% increase for Republic TV in terms of viewership, however, for the impact on Reach, there could be a 7% drop for Times NOW and a 7.5% gain for Republic TV for 1 million+ market, having TG of 22+ Male.
In the whole story of tug-of-war between Times Network and Hathway Network may end up with the viewer being the ultimate loser.
Chrome Data Analytics and Media is India’s largest Primary Research and Data Analytics Company that has 7 proprietary tools to its credit with an unprecedented industry acceptance. Chrome DM distribution tools are being used by over 232 channels every day to their advantage. Chrome DM is the largest and only distribution audit specialist India.
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