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Sony Pictures join hands with Prithviraj Productions; marks the Regional Market entry

by MN4U Bureau
March 17, 2018
in Exclusive, Featured
Reading Time: 2 mins read
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Sony Pictures join hands with Prithviraj Productions; marks the Regional Market entry

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Cochin: Sony Pictures International has joined hands with Prithviraj Productions, the new production company launched by Malayalam actor Prithviraj Sukumaran, for their debut project that marks their entry into Indian regional cinema.

The untitled film will also be the first project for Mollywood star Prithiviraj who recently started his own production company with his wife and the project will go on floors from mid-April 2018.

“India’s burgeoning regional cinema has strongly demonstrated its creative prowess in the last decade with much of its rich content, ground-breaking narrative and production quality matching with the best in global cinema. In Malayalam, we couldn’t have found a better partner than Prithviraj. He is downright one of the most versatile actors with an enviable body of work that spans across all genres and constantly pushes boundaries through his blockbusters,” said VivekKrishnani, Managing Director, Sony Pictures Entertainment India.

Speaking about the collaboration, Prithviraj said, “In more ways than one, I believe this is a landmark event for the Malayalam industry. Sony Pictures, the international studio behind iconic entertainers ramped up production with Pad Man this year and are now stepping into the small and dense Malayalam cinema. What makes this doubly interesting is the nature of the film we are producing together. Supriya and I are proud to welcome them to the content-driven talent pool that is the Malayalam industry.”

Sony Pictures recently has strengthened its local production with PadMan earlier this year. It is also bankrolling 102 Not Out, a film that brings Amitabh Bachchanand Rishi Kapoor together on screen after 27 years.

Tags: Amitabh Bachchanand Rishi Kapoordebut projectIndian regional cinemaManaging Directormarks the Regional Market entryMollywood star PrithivirajPrithviraj ProductionsSony Pictures Entertainment IndiaSonyPicturesSonyPictures join hands with Prithviraj ProductionsVivekKrishnani

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