Saturday, December 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

What the Folk?’ by Nisha Narayanan – COO 93.5 RED FM

by MN4U Bureau
May 22, 2018
in Exclusive, Featured, Think Through
Reading Time: 4 mins read
A A
What the Folk?’ by Nisha Narayanan – COO 93.5 RED FM

Share Share ShareShare

Every corner of India reverberates with unique music, sounds and accents that are specific to the local community and their cultural practices. The spectrum of music in India is astounding and reaches far and wide. From lucid folk songs of various native tribes to the complex structure of classical music, from a potpourri of filmy music to new-age fusion experiment, from rock bands to progressive trance and psychedelic – the plethora is endless. Currently, India standson the brink of a musical revolution where musicians, composers and producers are experimenting with all kinds of musical genres to create their own unique sound.  With growing optimism and enthusiastic acceptance from the people, the live music scene in India is also dramatically evolving and seeing a major breakthrough.

An Intellectual Property that has been a brainchild and very close to my heart, RED LIVE has been an on-ground vertical to establish and redefine a common ground for music, whether experimental or otherwise.This is based on the insight that our listeners yearn to get a holistic exposure to theexcellence of Indian music and just want to let their hair down and look for an outlet to do so. Kolkata, rich in culture, heritage and music is a perfect culmination of blends to start what we call The Yellow Taxi Project. Kolkata is synonymous to yellow taxis and what better way to occupy a distinctive space in the contemporary musical revolution to personify the culture of the city, than to have a concoction of the yellow taxi and music. A progressive partnership amongst folk and alternative musicians whoare not only holding on to traditional musical practices, but also incorporating diverse melodious elements to innovateoriginal sound is what we propose is the need of the hour.

The essence of Bengal is strongly rooted in its multicultural traditions that goes hand in hand with quintessential cosmopolitanism. People in Bengal breathe and live music- from Tagore’s poetical lyrics to Nazrul’s liberating tunes, from devotional Shayamasangeet to contemporary band culture. Introducing a spectacle of auditory excellence, the Manganiyer Seduction is a mass ensemble performance created by Theatrical director Roysten Abel. Set up on the stage is a four storey bank of small pods, each one framed with lightbulbs. Each pod is illuminated when a performer begins to sing converging into a crescendo as the ensemble grows in numbers. The ‘hair standing’ climax is augured by a simplistic yet spectacular light show as all the pods glow and dazzle. It is an enigmatic place to be, to watch a performance like this live, whether you’re young or not so young.

It is no surprise that all strands of music have somehow been inspired from the Baul music, which is indigenous to Bengal’s folk tradition.These wandering minstrels bring back fond memories of the ‘LalMatirDesh’ or the land of red soil, that refers to Birbhum district of Bengalwhich is the birthplace of Baulmusic.Mystic baul saint Lalon Fakir had spread the message of social reformation and communal harmony thorough his incomparable philosophical songs. Later, Tagore himself wrote and published Lalon’s songs in Prabashi magazines, since those songs were practiced in oral tradition form.  This rustic sound of folk tunes can be found among every community in India. Breaking away from the rules of strict musical grammar, changing times see a syncretic flow of different features of homegrown music which seamlessly unites with contemporary popular music.

We all know how Indian music has influenced the world’s most renowned musicians – Beatles collaborated with Ravi Shankar, Bob Dylan and Purna Das Baul performed together over 20 concerts. Legendary Lalon Fakir’s music inspired poet Allen Ginsberg. In fact,sitar has been used widely in jazz by Miles Davis Tony Scott, Bud Shank, Alice Coltrane, and others. Master composer Claude Debussy’s composition has imprints of HazratInayat Khan’s Sufi music. Such is the power of Indian heritage! Presently, Bollywood composers ShantanuMoitra, Anupam Roy, Pritam are constantly making new music heavily influenced from baul. Our aim is to bring alive that spirit of musical union. We are excited thatKolkatans will be treated to a host of live indigenous music – Sufi, baul, Rajasthani tribal folk, folk fusion and contemporary folk, on one stage.Unfortunately, so many people run after eclectic electronic sounds like EDM forgetting that there is such depth in our folk traditions. In my limited understanding of Music and its details, I can confidently say that Folk Music is Trance Music! It has groove, it has the vibe, it has the energy and can be quite hypnotic.

For the love of everything beautiful and things that evoke the senses and invigorates your mind,this summer, re-connect to your roots while you recreate and soothe your soul.  A folk music festival that is so experiential in nature, it will surely strike the spiritual chord in the hearts of Kolkatans. Drawing closer to the beauty of one’s own heritage, one must celebrate the precious tradition and culture one continually holds on to while giving space to unceasing newness that every innovation brings!The event will see a spectacular line up of indigenous artists – Arko’s Fiddler’s Green, Tirtha, Kartick Das Baul along with headlining acts from the Sufi maestros NizamiBandhu and The Manganiyar Seduction.

To sum it up, I am told it might rain on that day, tell you what, it’s even better if it rains. Folk music and petrichor goes hand in hand, don’t they? What’s love without music in the rains. Here is another music festival (with a difference) to swing by – The Yellow Taxi Music Project… hoping that you would encourage us by being a part of it and more importantly enjoy it!

A festival of sorts with baul artists, Sufi artists, Rajasthani folk artists and some great Grub to binge on! It’s on 26th of May at Nicco Park, Kolkata – an all day long festival.

*This is an authored piece on Folk music by Nisha Narayanan – COO 93.5 RED FM.

Tags: Anupam RoybaulBollywood composers ShantanuMoitracontemporary folkfolk fusionNisha NarayananNizamiBandhuPritamRajasthani tribal folkRed FMSufiWhat the Folk?’ by Nisha Narayanan – COO 93.5 RED FM

RECENT POSTS

2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts
Exclusive

2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts

December 5, 2025
0

Recently, Digidarts, a digital-first marketing agency pioneering AI-led marketing innovation, has launched DareAISearch, a first-of-its-kind AI-GEO solution that helps brands...

Read moreDetails
At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad
Exclusive

At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad

December 4, 2025
0

Since 1935, Kärcher has led the evolution of mechanised cleaning — transforming what was once manual, laborious work into an...

Read moreDetails
Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates
Exclusive

Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates

December 3, 2025
0

Mumbai: Omnicom Media APAC CEO Tony Harradine has announced a sweeping new leadership structure designed to steer the combined Omnicom–IPG...

Read moreDetails
Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group
Exclusive

Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group

December 3, 2025
0

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation had earlier this year launched its 'India Digital Landscape...

Read moreDetails
“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025
Exclusive

“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025

December 2, 2025
0

In one of the most anticipated dialogues at the CII Big Picture Summit 2025, Gaurav Banerjee, Chair, CII National Council...

Read moreDetails
Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity
Exclusive

Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity

December 2, 2025
0

Excellent Publicity has completed 13.5 years of transforming from a small start-up into a prominent AdTech organisation. With its innovation-led...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.