Mumbai: FOX Life, the flagship lifestyle channel of the FOX Networks Group – India, is a destination for all lifestyle content. From showcasing mouthwatering delicacies from across the country, to ticking the wanderlust inside people with some thrilling travel stories, the brand has relentlessly redefined every genre it has entered. Maruti Suzuki India Limited’s Nexa has partnered with the third season of Great Escape on FOX Life to connect with its viewers more effectively by by placing its brand as a third person thought this lifestyle series.
One of the brand’s biggest strengths has been its ability to repeatedly produce spectacular and successful Indian content, like the new season of ‘Great Escape’, which premiered last week to raving reviews from both viewers and advertisers.
This is the third installment of the franchise. The first season featured actor Kalki Koechlin and her father Joel Koechlin on a bike journey through Northeast India. The second season thrilled viewers by starring Kunal Kapoor and Cyrus Sahukar, who went on a boys trip, through the heart of Himalaya. The new season features the perfect mismatch of two friends, who are completely opposite to each other, going on an epic road trip. The series features music legend Vishal Dadlani, and actress and VJ Sarah Jane Dias travel to some of the most visually stunning parts of Himachal Pradesh.
However, as seen in the first episode, the series is not only a big win in terms of high quality production, but also in terms weaving sponsor brands seamlessly in the storyline.
Talking about the show, Shruti Takulia, Head – Productions, National Geographic & FOX Networks Group India says, “Our Indian productions are curated keeping in mind the Never Stop philosophy of the Brand. The experiences we bring forth need to be incredible not only for our viewers but also for those who partner with us on our journey. Hence there is great opportunity for advertisers to connect to audiences in a meaningful way. In Great Escape for example, our presenting sponsor, NEXA is essentially a third character in this stunning road trip through Himachal. The car really becomes a companion to Vishal & Sarah in their great escape.”
Commenting on the association, Mr. Tarun Garg (Executive Director, Marketing, MSIL) said, “FOX Life has been a pioneer in showcasing lifestyle and travel content that not only connects with viewers, but also inspires them to go out and explore. NEXA also delivers experience beyond the customer’s car purchase. We believe in being a part of the customer’s lifestyle thereby providing them with new experiences in their journey with us. NEXA and FOX Life’s Great Escape is a great partnership, and we are looking forward to engage with viewers through this exciting journey which showcases the adventures of Vishal and Sarah. I am confident that like the previous seasons, viewers will connect to, and be excited about the new season as well”.
Great Escape season 3 will be aired every Wednesday and Thursday at 8 pm on FOX Life.
