Mumbai : Mumbai based advertising and PR agency, Raka Reputation Management Services Pvt. Ltd., has completed managing communications for 200 Initial Public Offerings (IPOs) with the opening of IPO of Supershakti Metaliks Limited. Over 40 of these companies are listed on the main boards of BSE and NSE and 160 of them are being traded on BSE SME and NSE Emerge Exchanges. Raka Reputation has ranked as the No. 1 agency on the parameter of number of IPO mandates for two consecutive years. It has topped the industry league tables in 2016-17 and 2017-18 as monitored by Prime Database.
For last twelve years, Raka Reputation has focused on small to mid-size IPOs and other capital market related transactions.
“It has been quite an enjoyable journey” said Sushil Bahal, Managing Director, Raka Reputation, “working for IPOs from over 25 business verticals and the confidence of 35 large and small investment bankers. Each mandate has been unique due to the challenges it presented. Through innovative inputs and focus, we have been able to deliver on each one of them successfully. It has been a track record of zero error and 100% success so far.”
Continued Sushil Bahal, “What gives us special satisfaction is to meet IPO objectives particularly during challenging market conditions. The PR driven integrated communications strategies were aimed at the entire spectrum of stakeholders. We needed to send the message simultaneously to retail & institutional investors, opinion makers such as analysts, stock brokers and media. Employees, vendors, neighborhood and other Company stakeholders need to be activated too. It was quite focused, but the satisfaction derived after each delivery was immense. This has created our personality that thrives on challenges.”
Raka Reputation Management Services Pvt. Ltd. has been in advertising business for over 34 years and has been offering PR for past 18 years. It has served over 100 clients in advertising and over 200 clients in PR. Over the last decade, Raka Reputation has been focused on offering integrated communications to Banks, Financial Institutions, Broking Houses, IPOs etc. besides Corporate Communications.
