Mumbai: India’s leading online marketplace, Snapdeal has awarded its digital media buying to Auburn Digital Solutions.
The account was awarded to Auburn following a direct pitch and will be handled out of the agency’s Mumbai’s office. This win adds to the growing kitty of Auburn’s clients in India.
As per the deal, Auburn will manage Snapdeal’s digital media buying which includes managing spends across Google Display, Youtube, Programmatic and many other platforms. The agency will allocate it’s team of digital experts across offices in Delhi, Mumbai and Kolkata and will support Snapdeal in managing efficient buying on media.
“We are excited to bring on board Auburn. Auburn’s strength in planning and buying specially on the ad-tech platforms is strategic to build funnel from brand awareness to sales and customer retention,” said Snapdeal spokesperson.
AshishTripathi, Co Founder, Auburn Solutions said, “We are fortunate to work with one of the leading brands in e-commerce. We endeavour to make the best of the opportunity by putting in all efforts to make this a success. With our team expertise and capabilities in e-commerce segment, we hope to do exciting and innovative work to help Snapdeal strengthen its brand and business.”
