Mumbai: Mumbai-based brand and communications consultancy Tilt Brand Solutions has appointed Abhimanyu Mathur as its Chief Business Officer, strengthening its leadership team as the company looks to accelerate its next phase of growth.
Mathur joins Tilt with more than 25 years of experience spanning advertising, consumer goods, corporate branding and real estate. Over the course of his career, he has worked with agencies including Lowe Lintas and Leo Burnett, and held senior marketing leadership roles at the RP-Sanjiv Goenka (RPSG) Group and the Mahindra Group.
At Mahindra, he served as Vice President, Mahindra Corporate, where he was recognised as a Mahindra Future Shaper, before taking over as Chief Marketing Officer at Mahindra Lifespaces.
Announcing the appointment, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said, “From day one, our ambition has been clear – to shape Tilt into a contemporary, impactful and brand-first communications company. Getting there needs leaders across Business, Strategy and Creative who bring experience, expertise, belief and passion in equal measure. Abhimanyu’s rare mix of marketing and advertising experience, coupled with his deeply immersive style of working with brands and clients, makes him a powerful addition to Tilt’s leadership as we enter our next phase of growth.”
Commenting on his new role, Abhimanyu Mathur, Chief Business Officer, Tilt Brand Solutions, said, “I’m excited to join Tilt at such an important stage in its journey. What drew me to Tilt was its absolute clarity of purpose – ‘to be the most strategic amongst the most creative’. It reflects a company that knows exactly what it stands for, what it does best and what it wants to build on. I look forward to working closely with the brilliant people at Tilt and with our clients to build enduring brands, create outstanding work and contribute to Tilt’s next phase of growth.”
As Chief Business Officer, Mathur will be part of Tilt’s management team alongside Joseph George, Chairman & CEO; Gulshan Singh, Chief Strategy Officer; Adarsh Atal, Chief Creative Officer; and Michelle Suradkar, Principal Advisor.
