Mumbai: ZEE5 announces a special feature for their viewers, an industry-first, with the introduction of the searching the content repertoire in multiple languages on the app.
With this unique feature, consumers can now, not only watch content in a language of their choice, but also search by typing in their own language. This introduction is in line with providing consumers a holistic user experience – by enabling searchability in their language.The innovation allows subscribers to search through the content library in 11 languages – including Hindi, Marathi, Tamil, Telugu, Malayalam, Bengali, Gujarati, Punjabi, Bhojpuri, Kannada and English.
Manish Aggarwal, Business Head – ZEE5 India said, “The multiple language search is a huge step forward for us in simplifying the appfurther for our subscriber base. Since our launch in February 2018, we have seen phenomenal traffic being driven from regional markets across the country. This feature will make the app far more simpler and easy to navigate for our subscribers who hail from different age groups and social backgrounds, by offering it to them in a language that they are comfortable in.”
This also follows ZEE5’s strategy of having dubbed version of the platform’s entire original content portfolio available in six different languages, as well as the subtitled version in 11 languages. This, complemented by the searchability in 11 languages is yet another step in fulfilling the platform’s promise of finding and narrating stories that resonate with the audiences of today, in a language that they understand.
