Mumbai: Triton Communications, Bangalore announced its latest win in bagging the account of Ratnadeep Supermarkets, the fastest growing retail chain with 43 stores spread across Hyderabad and Secunderabad.
With about 30 years in the food and grocery retail business, Hyderabad-based Ratnadeep Supermarkets has been able to carve a formidable reputation as a shopping destination that customers unfailingly identify with a rich and varied assortment of quality national and international products offered in a pleasant ambience coupled with customer-friendly, reliable service.Soon they will also be spreading across Bangalore and then onto other cities across India.
Over a period of 30 years, Ratnadeep Supermarkets has grown from a small partnership firm to a multi store private limited company. All through their journey, they have made conscious efforts to improve the quality standards by implementing quality checks at various levels of merchandising. Today, Ratnadeep is touted to be the best destination for customer-friendly shopping in Hyderabad. In spite of a number of national and international companies setting up supermarkets and hypermarkets in the city, they have been able to increase their customer base at a steady pace thanks to the strength in assortment and the quality assurance of their products.
Commenting on the appointment, I G Balasubramanian, Head – Marketing & New Initiatives, Ratnadeep Supermarkets says “As we expand our footprint across geographies, we wanted to have an agency partner that understands the Indian consumers across markets. We found Triton to speak the right language. We are excited to be working with Triton’s team who we have found to be thoroughly professional and extremely creative.”
Talking about the win, Ali Merchant, Founder Director, Triton Communications says “Ratnadeep’s success over the years and the hunger for ambitious growth it has shown in recent years is a perfect example of the vibrancy of Indian entrepreneurship. We are happy to partner with them on this. We are very upbeat about taking RATNADEEP SUPERMARKETS to the next level. I am really proud that our Bangalore team headed by Ganesh Kamath, ED South won this prestigious business. Says Ganesh, “As retail shopping in India is seeing dramatic changes, destination brands will need to come up with innovative ways to connect with shoppers to maximise footfalls. It will be exciting to be part of driving this movement.”
Bala subramanian further adds “Triton’s enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further. Considering Triton Communication’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”
