Data agency Chrome DM has launched “Chrome Carriage Optimizer – Round 7 (CCO-R7), the industry’s Only Annual Network-wise Carriage Audit Report. It maps the head-end wise carriage fee spends for placing channels across individual cable networks.
The CCO report entails Region-wise, Market-wise and MSO wise carriage fee spends further broken down to individual cable operator across the country.
The report has listed Fastway as the top MSO based on the Cost per Subscriber (CPS) measurement. DEN stood at No. 2, GTPL at No.3, Siti at No. 4 and Hathway stood at No. 5.
Top MSO and It’s CPS across Metros:
- Fastway, despite having the highest CPS has no presence in Metros
- DEN leads in Delhi, Mumbai and Bangalore Markets
- GTPL leads in Kolkata
- Siti leads in Kolkata and Hyderabad
- Hathway leads in Bangalore
(Source: Chrome Carriage Optimizer, Round 7, September 2018)
Top MSOs by CPS
(Source: Chrome Carriage Optimizer, Round 7, September 2018)
Growth/Decline in CPS in % compared to previous year:
According to Chrome Carriage Optimizer – Round 7, the Carriage fees, When compared to R6, have dropped by ~5% for existing deals & ~7% for the New Launches,Moreover, the CCOCost per Subscriber (CPS) in R7 has come down from Rs 7.17 to Rs 6.75 – (As per TRAI the CPS was to be 20 paisa)
(Source: Chrome Carriage Optimizer, Round 6 (2017) vs. Round 7 (2018))
Top 2 MSOs in CPS across Regions
- North – Fastway & DEN have the highest CPS
- East – Ortel has the highest CPS followed by GTPL
- West – GTPL has a higher subscriber base but DEN leads in CPS
- South – SCV & TCCL
- Central – DIGI &Hathway
(Source: Chrome Carriage Optimizer, Round 7, September 2018)
News,as a genre is paying a premium (Content Push) in carriage compared to other genres, while GEC is paying the lowest (Content Pull)
- News – 100%
- GEC – 82%
- Music – 88%
- Movies – 86%
(Source: Chrome Carriage Optimizer, Round 7, September 2018)
Highlights of Chrome Carriage Minimizer R7:
- The Carriage fees have dropped by ~5% for existing deals & ~7% for the New Launches.
- As compared to R6, the CCO Cost per Subscriber (CPS) has come down from Rs 7.17 to Rs 6.75 – (As per TRAI the CPS was to be 20 paisa)
- North has emerged as the costliest region in terms of Carriage Fee/deals.
- The gap between CCO for Existing and New Launches has reduced over the years owing to digitization and increase in bandwidth of the networks.
- DEN commands the highest CCO amongst National MSOs, followed by Siti and GTPL.
- Coverage of networks in R1 to R7 grown by 1509% (from 200 to 3218)
