Day 1 at the 20th edition of FICCI FRAMES played host to an enriching session throwing light on India being remarkably well placed in the era of internet entertainment and how the best of Indian creators can tell stories and reach diverse audiences connecting the world with great content.
Moderated by Ms. Anuradha Sengupta, Consulting Editor, CNN NEWS18, the session witnessed the keynote speaker, Mr. Todd Yellin, Vice President, Product, Netflix talk about India as an important market and how Indian shows are garnering great success on a global map.
Todd spoke about the documentary ‘Period: End of sentence’ that recently won the Oscar. He said,” Even before it won the Oscar it was watched by a thousand people. We are taking content on a global scale so that million of people can watch documentaries like these.”
He also spoke about how global shows are doing well in India.
“Bandersnatch a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on. So expect over the next year or two, to see more interactive storytelling.” He added.
Yellin also announced plans to further expand Indian content production. “Expect that to double next year, and then double again,” he said.
He explained that Indian original series “Sacred Games,” directed by Vikramaditya Motwane and Anurag Kashyap, starring Nawazuddin Siddiqui, Saif Ali Khan and Radhika Apte, was a global hit for the service, with two out of three viewers of the show living outside India. The number of languages Netflix content will be available in is increasing from 25 to 30, Yellin concluded.
