WARC has launched its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas from Asia’s marketing industry.
This case study competition showcases Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its ninth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline. The winners of the top award-winning papers share a US$10,000 prize fund.
It has unveiled the names of judging panel with Freddie Covington, Visa’s Senior VP, Head of Marketing and Cross Border, APAC, as its jury chair.Freddie Covington leads Visa marketing in more than 40 Asian markets and manages all aspects of Visa’s regional marketing efforts. She also sits on the Asia Pacific Executive Leadership team. The list of judging panel includes SiddhanthLahiri and Kawalshoor from India.
Lucy Aitken, Managing Editor, Case Studies, WARC, says: “The WARC Prize for Asian Strategy rewards strategic thinking that helps clients solve real-life problems and providesa base for future growth. We have an extremely high-calibre jury, includingsenior marketers from some of the world’s biggest brands as well as strategy experts, who will be selecting the best case studies forstrategic thinking that has driven business results in Asia.”
Commenting on the importance of strategy, Freddie Covington said, “In today’s hyper-competitive world where consumers are making new blueprints for their lives,strategy has never been more at a premium for differentiation anddriving breakthrough ideas from across the region.”
Joining Covington is an eminent judging panel of client- and agency-side experts. The first to be named are:
Ian Dolan – Head of Strategy and Planning, PHD China
Natalie Gruis – Head of Strategy, International, TBWA
Sharon Ho – Managing Director, Digitas
Siddhant Lahiri – Head of Strategic Planning, Rediffusion Y&R
TuomasPeltoniemi – EVP, Managing Director APAC, R/GA
David Porter – Vice President Media, Unilever AAR (Asia, Africa, Middle East, Turkey and Russia)
Amrita Randhawa – CEO, Mindshare Asia Pacific and Executive Chair, Mindshare Greater China
KawalShoor – Planner and Founding Partner, The Womb
John Woodward – Chief Strategy Officer, McCann Worldgroup Japan
Kaori Yatsu – Head of Planning, BBDO Japan
More judges will be announced shortly. Entries can be submitted from now until the 10thJuly 2019 deadline. The Grand Prix winner will receive $5,000 and five $1,000 prizes will be presented to the winners of the Special Awards recognising specific areas of excellence.
The winning case studies will be published in the Asian Strategy Report and it will be revealed at an event in Singapore later in the year.
