New Delhi: TopSocial, the biggest open influencer-marketing platform of China has announced roping in Gul Panag and Chef Ranveer Brar to tap the billion-dollar influencer marketing industry in India. The company has roped in over 1000 celebrities and influencer to consolidate, evolve and organise India’s influencer marketing space.The association brings on board a diverse set of celebrities of the likes of Kumud Mishra, Surekha Sikri, Pooja Makhija, Parvin Dabas, Ayesha Raza Mishra and Satyajit Sharma. The other renowned influencers who have joined TopSocial are Jyoti Tewatia – Fashion Influencer, Veggie Paaji, Wordsofmouth, Foodkars and others.
Backed by China’s largest influencer marketing platform ‘TopSocial China’, the platform is India’s 1st technology driven, open-market place for influencers. The initiative will have verified accounts of influencers including celebrities from across the country and help brands run multi-regional, scalable campaigns with customized content by using the platform www.topsocialindia.com
Globally, the market size for infl¬uencer marketing will exceed $8 billion in 2020. TopSocial aims to organize this billion-dollar industry in India. TopSocial offers an opportunity for influencers to access both China and Indian market.
Speaking on the launch Ms Yan Han, Chairperson, TopSocial India said, “India has an immense potential when it comes to influencer marketing, however the market is unorganized currently. We want to smoothen up the whole content marketing delivery process to an extent that brands are able to get any communication delivered at anyplace in India at anytime with the right marketing tool.”
Ms Ritika Gupta, Business Strategist, TopSocial India said, “With TopSocial India, we are democratising the business of influence marketing. Brands will now directly connect with the influencers / celebrities and set up fully customized influencer marketing campaigns using the advanced targeting tools. The platform will offer market expertise to run scalable campaigns with most relevant influencers for the brands.”
On TopSocial’s entry in India, renowned Chef Ranveer Brar, said, “The platform holds a lot of potential for influencers to amplify and leverage their talent to connect and influence a larger set of target audience. The platform will open doors for a lot of creativity in the marketing and branding industry.”
TopSocial India will offer an online space to all the influencers and celebrities to efficiently connect with the brands and vice-versa with accurate details like contacts, social media reach, engagement rates etc. The platform functions on 3 primary categories i.e. Influencers, Celebrities and Bloggers bifurcated in 20 subcategories under each primary category such as tech, food, beauty, lifestyle, parenting, environment etc.
By the end of the financial year, the technology driven influencer marketing platform, TopSocial India aims to bring on board over 5000 Influencers and celebrities from diverse genres and geographies.
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