By: Yohan P Chawla
While the entire country enjoyed the massive victory over Pakistan in the ICC Cricket World Cup’s league match on Sunday, the meme game across the country went strong and hard on the neighbour’s performance.
Brands rightly capitalized on the lovely opportunity to be at their wittiest. Here are some of the creative messaging we observed.
Amul
Known for their topical ads and campaigns, they took a dig at the Pakistani captain’s yawn and congratulated Indian opener, Rohit Sharma for his fantastic knock.
#Amul Topical: India convincingly beat Pakistan in #CWC2019! pic.twitter.com/ibw0pxrwxg
— Amul.coop (@Amul_Coop) June 18, 2019
Durex India
Their Instagram creatives always outshine and are better than their previous ones.
On Monday they posted a picture with the caption, “Turn every night into a win-win situation” with the link to purchase Durex Mutual Climax.
Dabur
Mocking one of the most talked about yawns on the internet, Dabur Honitus got themselves a lot of followers after sharing this topical ad. The Brand in an attempted to reinstate the most important fact of the product that does not make one feel drowsy.
Zomato India
While Zomato has constant promotional offers running, for the World Cup they have an offer which gives you 100% Cashback on simply predicting the winner of the world cup match while one orders and waits for their food to arrive.
Taking a dig at the people who voted for Pakistan to win the match, Zomato tweeted.
https://twitter.com/ZomatoIN/status/1140214639453597697
