New Delhi: iTV Network, India’s fastest growing news and infotainment network launches ‘Aakhri Boond’ ‘every drop counts’(http://www.aakhriboond.com/), an initiative to reach out to the last foothold of the country through all the platforms to sensitize and educate citizens about water conservation.
Prime Minister Shri Narendra Modi, during his radio speech on ‘Mann Ki Baat’ has given a clarion call to the citizens of the country to join hands to save water this monsoon. In this endeavor, Shri Narendra Modi is also seeking contribution from media too, being a responsible news network, iTV Network launched ‘Aakhri Boond’- the first of its kind and the biggest water conservation initiative in the country.
Speaking about the campaign, Kartikeya Sharma, Founder & Promoter, iTV Network says, “Water conservation is the need of the hour, with the current situation, every drop needs to be treated as last, it becomes imperative for every one of us to take it with utmost seriousness. Aakhri Boond is a mission to educate people about water crisis conservation solutions and we are dedicated to fulfill it.” Further, he added about the campaign and says “The campaign would expand rapidly and will open up a whole new range of opportunities such as water conservation and recycling.”
For the campaign, Aishwarya Sharma, Chairperson, iTV Foundation, says “I pledge to provide all my support for Aakhri Boond campaign, which targets water conservation and recycling of water as Aakhri Boond aims to be the hope for the coming generation.”
During the 360-degree pan-India campaign of Aakhri Boond, iTV Network will sensitize and educate people across pan-India about conservation of water reservoirs, present situation of depleting state of water and adopting steps to save water. iTV network, will be doing a series of activities and programmes on water conservation on multiple platforms including print, electronic and digital media with its millions of viewers. The specialised content will be focused on the seriousness of the water crisis, methods of water conservation, rivers of India and the role models and success stories to establish that it is possible to bring change if all decisively act.
The campaign will focus upon creating awareness to showcase the ground reality and further focus upon sensitizing towards providing solutions and the partnerships between stakeholders to mitigate the situations. iTV Network will also reach out to the masses at a national level and create a community which is aware and is acting towards improvement of the situation.
