Mumbai: Kinetic Worldwide, a leading global player in the Out-Of-Home (OOH) media industry collaborated with National Geographic, to create a buzz around ISRO’s mission of Chandrayaan-II.
Predominantly targeting regions such as Delhi and Mumbai, the prime objective was building awareness and excitement to drive viewership on television and their home networks. Highlighting the channel’s exclusivity for telecasting ISRO’s mission, Kinetic smartly implemented this campaign, despite heavy monsoon showers.
With strategically placed minimalistic but attractive billboards across locations, this campaign has created a buzz around the upcoming live event that celebrates India’s attempt to land on the surface of the moon. Setting the pace and building anticipation for the interplay of live coverage and pre-shot stories, interviews, expert bytes; this campaign has created the buzz for the live event.
‘’Chandrayaan 2 is not just a mission, but a moment of national pride for every Indian. As National Geographic, it is our endeavour to ensure that every Indian experience this mission in the most authentic and immersive way. Out Of Home Branding is an effective way of reaching the masses and making them aware of this show so they are able to witness India making history. We are proud to partner with Kinetic which has ensured we are able to maximize our reach” Pawan Soni, VP Programming & Marketing – National Geographic.
“It is a matter of immense pride for us as a group to be associated with such a prestigious event which the entire nation is looking up to and extremely proud of the right media mix has been embarked in a way to announce this proud moment” Nandini Nayyar, Regional Head West – Kinetic India
