Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 5 against week 4. The report categorise the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired:
Chrome Optimal+ data reveals that previous weeks leader Lux Soaps has been replaced by new entrant Lalithaa Jewellers and we see that Trivago moves up from the 5th spot and secures the 2nd spot this week making Axis Bank secure the 2nd spot this week. Santoor Sandal and Turmeric hasn’t shown any change and is on the 4th spot as it and the for the 5th spot, we have new entrant HDFC Life.
Most Watched:
There has been a change in pecking order of Most Watched Campaigns of this week as Indigo by Apple Iphone commercial has maintained their leadership this week, campaigns by previous week players namely Tata Altroz, Amazon Prime Video, Honda SP 125 and Hyundai Aura were swept away by new entries in this week. For the 4 spots in this category we have new entrants, Indigo Acrylic Laminate, OLX.IN, Vicks Cough Drops and Sensodyne Rapid Relief.
Most Liked:
Apple Iphone still rules the chart followed by 4 new entrants in this category, we have Hyundai Aura on the 2nd spot followed by Vicks Cough Drops on the 3rd spot. For the last 2 spots on this category we have MI Redmi 8/8A and TVS Eurogrip.
