Mumbai: With an objective to ensure that all subscribers have access to uninterrupted entertainment round the clock while staying at home during the nation-wide lockdown period, Tata Sky, India’s leading content distribution and Pay TV platform has announced emergency credit facility for subscribers who have been unable to recharge their account due to various reasons, inability to find a dealer to do it for them being one of them. The step has been taken largely to ease out the lives of the non-tech savvy viewers who constitute a considerable size of the subscriber base.
In addition to this, 10 of Tata Sky’s interactive content services have been made free to encourage the consumers to remain fruitfully engaged, learn and do something new in the safety of their homes during this period of public health scare.
The emergency credit facility will provide subscribers a balance loan for a specified time period. The credited amount will be debited from the user’s account as soon as he re-activates his service without any interest.
Meanwhile, free access to content will include value added services for the entire family, targeted towards a variety of age groups. Tata Sky Fun Learn, Smart Manager, Vedic Maths, Cooking, Classroom, Dance Studio, Beauty and Fitness count amongst the most popular services that will be available at a time when it is imperative for people to join the drive to stay at home. The credit facility can be easily accessed by giving a free missed call. The free interactive services can easily be accessed on the set top box or on the Tata Sky Mobile App.
To spread the word on these initiatives, Tata Sky has created a unique TVC to celebrate the spirit of Stay Home, Stay Jingalala. The creative idea – “Chalo Ghar baithe baithe kuch naya seekhein”- has been conceptualized by Ogilvy India for Tata Sky. The TVC was shot and directed remotely by real people on their phone cameras in seven different cities – Kolkata, Mumbai, Delhi, Gurgaon, Lucknow, Chennai and Jodhpur. Not a single person stepped out of their homes for the production which was executed in a period of just two days.
Here is the link to preview the campaign film:
Talking about the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata sky is doing their bit to entertain and engage its subscribers while they stay at home.”
