Brands give their support to the #9Baje9Minute trend

With the current coronavirus pandemic (COVID-19) upon us, PM Narendra Modi appealed the citizens of India to switch off electric lights at 9 pm on Sunday for 9 minutes, and to light candles or diyas, or flash torchlights or mobile lights standing at their doorsteps or balconies.

Brands with unique creatives have highlighted this concept to the fullest and encouraged people to spread light and hope

Here is our list:

Airtel India

Spread the light. #IndiaFightsCorona pic.twitter.com/x2BhjldAgj

— airtel India (@airtelindia) April 5, 2020

Viacom18

As the clock strikes 9.00 PM, let's stand in solidarity to dispel the darkness with candles, diyas or flashlights.#9baje9minute #Viacom18 #RahoSafeGharPe pic.twitter.com/rG0o67VCCA

— Viacom18 (@viacom18) April 5, 2020

Movies Now

Let the flames of this virtual candle be a silver lining in these tough times. Share this light and glimmer of hope with your friends and family to spread positivity.#9PM9Minutes #WHFafterWFH pic.twitter.com/pymrcipM9z

— Movies Now (@moviesnowtv) April 5, 2020

Viviana Mall

https://www.instagram.com/p/B-hJ6roDrpX/?utm_source=ig_web_copy_link

Gatsby:

https://www.instagram.com/p/B-hjpAoh8Ja/?igshid=1ge7q0mzomx9u

TRRAIN

https://www.instagram.com/p/B-g3i8cjdpP/?igshid=iccwxlaae711

Amul India

#Amul Topical: PM urges countrymen to light candles/diyas on Sunday 9pm for 9 minutes! pic.twitter.com/REpMNck3jB

— Amul.coop (@Amul_Coop) April 3, 2020

Tata Sky

https://www.instagram.com/p/B-mrH25qBRP/

LF Originals

https://www.instagram.com/p/B-jJDTgIeOn/

Religare Health Insurance

https://www.instagram.com/p/B-mZ8DOBfgQ/

PVR Pictures

https://www.instagram.com/p/B-mj3A0KW2r/

Healthism