BBC Studios APAC has appointed Matt Coe to lead a new creative hub supporting its branded services in the Asia-Pacific region.
As head of creative for BBC Studios APAC, Matt will lead the Sydney- and Singapore-based creative and production management teams to deliver creative content that will promote BBC Studios’ channels and programming across partner platforms.
Coe, who joined BBC Studios as head of creative ANZ in August 2019, will lead the linear and digital delivery of promotional material. The hub will also support the commercial division with creative content as required. Coe will report to Tim Christlieb, director of branded services for ANZ, and Ryan Shiotani, senior VP and general manager for South and Southeast Asia. Before joining BBC Studios, Coe was creative lead at SBS for three years. He has also worked for BBC Worldwide (prior to it becoming BBC Studios), Sky TV, NBCUniversal and ITV in the U.K. as a freelance creative.
Christlieb said,“Matt has proved himself to be an exceptional creative who understands the uniqueness of our branded services and can lead teams to deliver content that drives audiences across both linear and digital. I’m sure that our branded services and affiliate partners will benefit from the ideas and synergies that Matt will drive through this new pan-regional Creative Hub.”
Coe added: “I am continually inspired by the incredible, world-class content on our channels and am looking forward to leading our talented creative team across this pan-regional creative hub to deliver our best work yet.”
