NOIDA: Consumer brands company Leads Brand Connect has appointed food industry veteran Puneet Chhabra as Business Head for Amazonika Mundi India, strengthening its leadership team as it expands the Brazilian plant-based food brand’s footprint in the Indian market.
In his new role, Chhabra will lead Amazonika Mundi India’s overall business operations and revenue growth strategy while spearheading Sales and Marketing Communications across HoReCa, Food Service, B2B, Modern Trade, and Online channels. He will also oversee product innovation initiatives spanning Ready-to-Cook, Ready-to-Eat, and Ready-to-Drink categories.
Leads Brand Connect currently holds the exclusive sales, marketing, and distribution rights for Amazonika Mundi India, a leading Brazilian 100% plant-based food brand.
Chhabra brings nearly three decades of experience across India’s food and beverage industry, having built national brands and expanded distribution networks across multiple markets. His experience spans institutional, retail, and digital ecosystems, with expertise in business strategy, commercial leadership, and channel development.
Commenting on the appointment, Richa Khandelwal, Founder and Managing Director, Leads Brand Connect, said, “We are extremely delighted to have Puneet on board as Business Head for Amazonika Mundi India. Puneet will be using his rich experience of 30 years to drive the Sales & Marcom for the entire range in local HoReCa, Food Service, B2B, MT & Online markets and will handle the topline. Puneet’s experience in channel depth and commercial leadership is the ideal combination that is needed to fuel Amazonika Mundi’s growth in India strategy. His experience across institutional, retail and digital channels will be instrumental in making our range a staple for discerning kitchens and food businesses across the country.”
Sharing his thoughts on the new role, Puneet Chhabra said, “We are living in times when food preferences of our people are changing as they look for healthy and sustainable options. Amazonika Mundi perfectly sits in this intersection and represents an exceptional opportunity. Over the last six years, Amazonika Mundi has been carefully built as a brand in Brazil that offers superior product and premium food experiences. I am looking forward to bring this experience to India and unlock the full potential of this portfolio across institutional, retail and digital channels.”
Over the course of his career, Chhabra has held leadership positions at companies including Kohinoor Foods Ltd, Amira G Foods with India, UK and EU exposure, Miraya International, AAA Foods, Borges India and Lavazza (Fresh & Honest Café Ltd.). He has also worked closely with leading hospitality and food service brands including Taj, ITC, Oberoi, Marriott, Accor, IHG, Jubilant FoodWorks and Impresario, alongside modern retail players such as Walmart India, Reliance Mart and Spencer’s.
A graduate of the Institute of Hotel Management, Catering Technology & Applied Nutrition, Gwalior, Chhabra has built expertise across team building, market expansion and B2B/OEM partnerships.
Founded in Rio de Janeiro in 2020, Amazonika Mundi is a 100% plant-based Brazilian food company built around the philosophy of making healthy food sustainable, accessible and enjoyable. The company celebrates Brazil’s biodiversity and pioneered the use of cashew fibre and natural ingredients to create premium plant-based offerings.
Amazonika Mundi traces its origins to 2018 when brothers Thiago Rosolem and Bruno Rosolem launched Sottile Alimentos, a plant-based startup whose Brazilian-inspired falafel debuted at the Rock in Rio festival. Today, the brand has expanded across four markets — Brazil, India, Israel and Switzerland — as it continues to scale its global presence.
