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Salman Khan launches personal care brand FRSH

by MN4U Bureau
May 25, 2020
in Featured, Marketing
Reading Time: 1 min read
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Salman Khan launches personal care brand FRSH
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Mumbai: After launching his own clothing, fitness equipment, Gym, and e-cycle brand, Salman Khan, in his latest business venture, has launched sanitizers under the brand name FRSH.

The Bollywood megastar announced the launch of his new grooming and personal care brand FRSH on social media late night on 24th May. In the video message, Khan said that he had recently launched a brand named FRSH.

“Initially, we had planned to launch deodorants under the brand, but as per the need of the hour, we are bringing sanitizers,” said Salman Khan. After sanitizers, other products like deodorants, body wipes, and perfumes will also be launched under the brand, he said in the message.

Currently, the FRSH sanitizers – which are 72 percent alcohol-based – are available at its official website, but later it will be available at stores.

According to FRSH’s website, a 100 ml bottle of sanitizer costs Rs 50, and a 500 ml bottle of sanitizer costs Rs 250. However, if one goes for combo sets, there will be discounts from 10 percent to 20 percent, as per the website.

The superstar is known to be a successful entrepreneur when it comes to the planning and marketing of his brands. Over the last few years, Salman has been spreading a lot of awareness about maintaining a healthier lifestyle.  His earlier initiatives have been great successes and the actor has come to be identified as someone who champions the cause of entrepreneurship with a heart.

Tags: FRSHSalman Khan

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